Focus Insite

Recruiting qualified candidates to participate in a market research study is arguably the most important component of any study. Without the right participants you won’t gather the right feedback. A successful market study asks the right questions to the right people. It doesn’t matter of which research methodology you use, whether it’s focus groups, in-depth interviews, or mobile ethnographies, when it comes to market research, recruiting is the common denominator.     Understand your Target Audience Before designing the components of a market study, qualitative research consultant  first identify who the target audience is. There are a lot of factors that come into play, such as, is the study objective to gather insights across a broad customer base, or are is it to get feedback from a targeted segment of the market. The better you can define who the target audience is, the better the insights will be. After you’ve settled on who the target audience is to p...

For any researcher or moderator with experience designing qualitative research consultant , the one goal you want to achieve is randomization. Randomization reduces bias in participant selection by giving all participants an equal chance at participating in the study. Randomization is important for large, quantitative studies, because it assumes that attitudes, opinions, or whatever is being studied, will be distributed across a population. Recruiting a randomized sample for quantitative studies is considered a sufficient substitute for surveying the population at large.     While randomization is an ideal for quantitative studies, it is not an ideal when recruiting for qualitative studies. The reason being is that insite research (the go-to qualitative methodology) seek to understand, to provide insights, and to determine the drivers behind consumer choices. Quantitative studies, on the other hand, seek to find patterns, make predictions, test causal relationsh...

Qualitative market research includes tried-and-true methodologies such as focus groups and in-depth interviews. In between the topic to be explored in the market study and the study itself is recruiting. Finding qualified participants who can take part in the study is the beating heart of any study. Recruiting for market research studies can be tedious and time-consuming and, which is why qualitative research consultants often rely on market research recruitment agencies .     Why you should work with a market research recruiting agency Market researchers and moderators partner with professional recruiting firms because of the efficiency and focus recruiters can give to all aspects of recruiting—from finding the right candidates through incentive payments. Working with a nationwide recruitment agency allows researchers more time to devote to study design, screening guides, moderator or discussion guides, moderating, transcribing and analyzing results, and delive...