Focus Insite

The number of companies and organizations commissioning market research studies has picked up in recent months. The shock of the early days of Covid-19 has abated and many companies have found a workable rhythm in a time of continued uncertainty and upheaval. There is little argument that the two industries that have thrived as a result of the pandemic are medical/healthcare and tech. As a nationwide recruitment agency , we’ve noticed a shift in the types of qualitative and quantitative studies being commissioned. Focus Insite has been approached by a number of different market research firms to help with market research recruitment for medical and tech studies, and as a result, we’ve built out our recruiting divisions to reflect these new demands. Recruiting for medical/healthcare and B2B/tech studies isn’t new for our team of project managers and recruiters, but it is clear that with so many market research studies now focused on these areas, we needed dedicated teams th

  Anyone who has tried to engage healthcare/medical professionals in market research studies knows that it can be challenging. Market research consultants , insite research recruiter and market research recruiter are always asking how they can better increase interest in project participation.   Our dedicated team of medical market research recruiters, led by Serenity Bohon shares some of its expertise in maximizing engagement with medical and healthcare workers. Respect People’s Time (Especially Busy People!) Recruiting for medical and healthcare studies and market research recruitment agencies often involves asking highly skilled professionals with demanding schedules to commit to participating in a focus group or survey. To successfully recruit medical professionals, it is necessary to first familiarize yourself with their work schedules and pay rates. If your study involves staff from a physician’s office or medical technicians, you’ll have better luck with your study