Focus Insite

  While the worst of Covid-19 may feel like it’s behind us, there is still a lot to learn about this virus. It seems like every day another article or medical study is published providing new insights into how Covid has morphed and how effective the vaccines have been, and where the gaps remain. Any time there is a medical or health-related study, participants need to be recruited. Our dedicated teams of recruiters have years of experience connecting with qualified participants for all sorts of medical and healthcare studies. There are so many different facets to study and learn more about with regards to Covid. Not all Covid-related studies are medical. There are political, social, and consumer ramifications and we predict that researchers will be busy for years designing studies that seek to learn more about how the pandemic affected all aspects of how we live, work, and play. No matter the focus of a study, the common denominator is finding the right people to partici

  Conducting a successful focus group is both an art and a science. Think about cooking. Just because you have a recipe, doesn’t mean you’ll have a successful outcome. Good cooks know how to account and respond to variables. The same holds true for moderators and market research recruitment consultants . Focus groups are effective for probing the ‘why’ and ‘how’ that drives consumer opinions and behaviors. Moderators seek a balance between structure and free-form: too much structure, and you limit opportunities for uncovering deeper insights; too little structure, and you end up with a rambling conversation that also limits insights. Let’s explore the framework that helps moderators find the ‘sweet spot’ for getting the most out of a focus group. 1. Bigger isn’t better. Focus groups that have between six to ten participants work best. Staying within this range allows all participants to engage and gives the moderator a chance to probe responses that yield richer insights. 2

  Nationwide market research recruiting firms have lots of tricks and techniques for finding the most qualified people to participate in market research studies. Our team of recruiters bring different skill sets to recruiting, and depending on the subject of the study, we’ll deploy different recruiters for different studies (e.g. medical studies or political recruitment.) Even though different recruiters have different ways of connecting with qualified participants, there are some commonalities that most recruiters share. Today we’ll share with you three tips for improving market research recruitment . 1) Identify your TARGET audience The best study outcomes happen when participants are representative of existing, or eventual, customers. Before you can design a study or create a screening guide, the first step is to clearly define who your intended participants are. Be realistic about who your customers are and focus on recruiting them to participate in your market resear