Focus Insite

Taking part in market research studies is a great way to earn extra money, but more than that, it can be fun and rewarding. Many of the people we’ve recruited to insite research have Participating in Market Research Studies told us that they initially agreed to join a study because it seemed like a good side gig, and they were pleasantly surprised at insite research and consulting . Is Participating in Market Research Studies Legit? Some common questions we get from people curious about participating in market research studies, is if it’s legit. We can’t speak for other recruiting firms, but we can say that every study we recruit for is 100% legitimate! One of the reasons clients come to us for all their recruiting needs is that we have a great team of recruiters who find the best, qualified participants. Participants love working with our recruiters because we prepare them for what to expect and pay them promptly. The next most common question people ask is how can they...

Over the last few months, we’ve shared a number of insights into how to make the most of the challenging situations posed by the Covid-19 pandemic. Since it looks like restrictions will remain in place for the foreseeable future, we’ll continue to focus on various tips and insights to help you improve your insite research . Even when life returns to pre-Covid ‘normal’, there remain many benefits to continuing with aspects of virtual research, including: · More authentic insights · Cost-effective · Feedback can be captured in real-time · Easier access to a more geographically-diverse mix of participants · No logistical challenges of gathering people in a physical location Below are 3 tips for improving on remote market research studies. Go Mobile More people now have access to smartphones making mobile ethnography studies accessible to a broader audience. There are a number of mobile platforms that qualitative research consultant can choose from to design mobile ethno...

We’ve written a number of blogs about online focus groups, and now that most insite research and studies are being conducted remotely, we’ll continue to focus on how to get the most out of virtual market research and paid online surveys legit .     There are many facets of online focus groups that are similar to in-person groups, but there are enough subtle differences, and paying attention to these differences will improve your outcomes. In last week’s blog we discussed ways to improve online focus groups by focusing on the foundational details. Once you’ve selected a platform to host your online group, and you’ve recruited the participants, the next areas to pay attention to are adapting your discussion guide, moderating the group, and preparing for technical glitches. Adapting the Discussion Guide In-person focus groups tend to last between 1.5 to 2 hours. Many research consultants tell us that online focus groups are best when they last between 60 minutes and 9...

With the availability of Survey Monkey, and other social media platforms making easy-to-create surveys available to users, you may be wondering if you can manage insite research for your organization by relying on the quick and easy marketing tools available online. DIY survey tools have been around for a few years now, and what we’ve noticed is that while these tools may offer quick snapshots for easy questions, they are no substitute for comprehensive market research studies. Part of the issue, is survey questions aren’t written up properly, and the responses based on poorly written survey questions can be irrelevant. This can end up wasting time and energy, which is a bummer, but not the end of the world. The bigger problem is if strategic decisions are made using faulty data. This isn’t to say that DIY survey tools don’t have a place within organizations. There is little doubt that they can be helpful if done properly. Mostly, we want to caution organizatio...

Before any insite research study can get underway, you first need to identify and recruit qualified participants. While it may seem straight forward, market research consultants give a lot of thought to the type of person who best represents the subject of the study, and will create screening guides to assist with the recruitment process. This isn’t a superfluous layer that adds billable hours to a project, it’s an essential component of recruitment that not only saves time and money, but also influences the outcome of the study. Research consultants will work with the company commissioning the study to understand what they want to learn, and then determine what qualifications are important for the type of people to recruit to participate in the study. Much of the nitty-gritty work of market research takes place before the first participant is even recruited. Precisely defining what you are and aren’t looking for will make recruiting easier, regardless if this i...

There is little doubt that COVID-19 has upended and disrupted everyone’s routines. Similar to other pandemics, it’s a race to figure out the details of the virus so that proper procedures and medical responses can be created. You might be wondering how qualitative and quantitative market research comes into play with the pandemic. Simply, the medical establishment will be conducting many quantitative and qualitative studies and insite research to learn more about the virus. While these studies may differ from standard market research studies, when it comes to recruiting participants for COVID-19 studies, the same rules apply. Many medical studies require control groups, so nationwide recruiting firms will be given very specific screeners. There is still much to learn about COVID-19 within populations, and we’re anticipating many studies that will be looking for people who have contacted the virus and recovered, as well as those who have not been exposed to COVI...

Qualitative research consultants rely on a number of methodologies when conducting Insite research . Each study differs in subject and scope, but researchers are always seeking to engage with participants who can offer deeper insights. Research consultants often design studies that employ a variety of methodologies, from in-depth interviews to paid medical surveys . When choosing to include focus groups in a study, not only is it imperative to recruit the most appropriate and qualified participants, but also the right amount. Focus group moderators seek the optimum number of participants to ensure that there is enough time for each participant to contribute. Ideally, a focus group should be between six or seven people. Any more than this and conversations become redundant, or there isn’t ample time for each participant to speak up. Any less than six, and participants become more self-conscious and are less likely to speak as openly. As with most market research s...