Focus Insite

Market researchers and recruiting firms work side-by-side to develop screening guides so that recruiters can locate recruit the best qualified people to participate in qualitative market research studies. Recruiters often take a multi-pronged approach to connect with people who are the targeted demographic to participate in a study. A screening guide is one of the more important components that assist recruiters in weeding out ineligible study participants. With a well-written screening guide the success rate of identifying qualified participants is high, but sometimes it’s not high enough. Any insite research and consulting that has a very specific focus requiring particular qualifications, may require a double screening. When to Double Screen Market Research studies range from general to very specific. If the focus of the study is aimed at a very narrow audience or is seeking to find answers to a very specific question that can be answered only by certain people, then d...

Some exciting breakthroughs have emerged over the past few weeks with regards to COVID-19 vaccines. While many experts are cautiously optimistic about the early trial outcomes, some are voicing concern that the initial trials didn’t include enough people from different ethnic backgrounds. Because COVID-19 disproportionally affects people of color, many scientists are dismayed and raising the alarm about the lack of representation in the early trials. The lack of representation in these early studies caught our attention because we’ve recruited for insite research and consulting over the years and have learned without accurate representation of a population within these studies, the data will be skewed. Nationwide recruiting agencies aren’t responsible for initially identifying who should be included in a study--that is up to the person or team designing the study. However, once recruiters have a screening guide to work from, it’s important that they try and recruit a dive...

When it comes to recruiting for medical, or healthcare, studies, you might first think about patient recruitment. It’s true that many healthcare qualitative studies are centered around patients, but more and more, we’re seeing studies focused on clinicians and healthcare providers. Recruiting healthcare providers, rather than patients, poses additional challenges. From access to clinicians, to incentivizing an already over-worked population to participate in qualitative studies, recruitment agencies need to have a different game-plan when it comes to successful recruitment and participation in qualitative studies of healthcare workers. Similar to any insite research and consulting , the quality of the outcome is largely dependent on the quality of the recruits. Designing a good market research study takes a lot of energy and time, and recruiting takes up a bulk of it. Recruiting hurdles can derail studies if they blow the budget and/or take more time than originally all...