4 Tips for Recruiting the Best Candidates for your Market Research Study

Recruiting qualified candidates to participate in a market research study is arguably the most important component of any study. Without the right participants you won’t gather the right feedback. A successful market study asks the right questions to the right people. It doesn’t matter of which research methodology you use, whether it’s focus groups, in-depth interviews, or mobile ethnographies, when it comes to market research, recruiting is the common denominator.

 

 

Understand your Target Audience

Before designing the components of a market study, qualitative research consultant first identify who the target audience is. There are a lot of factors that come into play, such as, is the study objective to gather insights across a broad customer base, or are is it to get feedback from a targeted segment of the market. The better you can define who the target audience is, the better the insights will be. After you’ve settled on who the target audience is to participate in a study, a market research recruitment agencies can get to work finding participants who meet the study criteria.

Market Segmentation

Market segmentation ensures that there is accurate representation of participants in your study. For example, if the goal of the study is to gather feedback from a broad audience, you’ll want to segment the recruits into categories to ensure there is representation from various groups. You can segment your audience into various categories such as geography, language spoken, cultural identification, ethnicity, age, or profession. You can also categorize not just demographics, but psychographics too!

Good Screening Guides

Screening guides are an essential tool for recruiters to have when selecting study participants. Writing a concise screener helps recruiters weed out unqualified recruits. Recruiters rely on screening guides to ask potential candidates specific questions to see if they qualify for selection. The scope of the market study determines how comprehensive the screening guide is written. Some studies, such as B2B or healthcare studies, require participants meet very specific thresholds or criteria, and a screener is your quickest way to identify candidates who qualify.

Nationwide Recruitment Services

After you’ve identified a pool of candidates you want to include in your study, the next challenge is getting them to commit to participating. Partnering with a nationwide recruitment agency is the surest and most cost-effective way to recruit participants. Most nationwide qualitative research firms know this, why not follow their lead and contact us today?

Want help recruiting for your next project? Request a proposal today!

Original Source: https://bityl.co/DzjL



Popular posts from this blog

How Shifting Gender Norms Impacts Market Research Recruiting

Image
It requires minimal awareness to realize that there has been a cultural shift in gender norms. We no longer live in a binary world of he/her, man/woman, mom/dad, etc. While some companies are resistant to adopting more neutral or inclusive terms, others are realizing that inclusivity and awareness are not only good for employee morale, but also the bottom line. When it comes to market research recruiting agencies , it is important to include individuals who don’t conform to binary restrictions. We are starting to get requests from clients to recruit clients who identify as non-binary, trans, or prefer gender-neutral pronouns. Such requests aren’t limited to consumer studies, but to medical surveys for cash as well. Recruiting a diversity of participants for market research studies goes beyond typical demographic and psychographic groupings. Including insights from gender non-conforming individuals ensures that your study includes the opinions, insights, frustrations, and
Read more

Improving Recruiting for Focus Groups and In-Depth Interviews

Image
Qualitative market research includes tried-and-true methodologies such as focus groups and in-depth interviews. In between the topic to be explored in the market study and the study itself is recruiting. Finding qualified participants who can take part in the study is the beating heart of any study. Recruiting for market research studies can be tedious and time-consuming and, which is why qualitative research consultants often rely on market research recruitment agencies .     Why you should work with a market research recruiting agency Market researchers and moderators partner with professional recruiting firms because of the efficiency and focus recruiters can give to all aspects of recruiting—from finding the right candidates through incentive payments. Working with a nationwide recruitment agency allows researchers more time to devote to study design, screening guides, moderator or discussion guides, moderating, transcribing and analyzing results, and delivering a fi
Read more

Recruiting External Participants for Market Research Studies

Image
In last week’s blog we discussed when it’s appropriate to recruit market research participants from your organization’s customer database. This week we’ll turn our attention to recruiting external participants for your market research study. Market research studies aren’t a “one-and-done” undertaking. Whether your company is a start-up or an established brand, market research can help with everything from product-market fit to UX design. As with any qualitative study, market research recruitment of appropriate participants can make or break the final outcome. When to Recruit External Participants for Market Research Studies The following list will give you some idea as to when it’s more appropriate to recruit from external sources, rather than internal: • When developing a new product or service • Testing with new user or customer groups • Gaining insight into competitors’ customers • Usability testing for novice users Recruiting external participants for your market r
Read more