4 Tips for Recruiting the Best Candidates for your Market Research Study

Recruiting qualified candidates to participate in a market research study is arguably the most important component of any study. Without the right participants you won’t gather the right feedback. A successful market study asks the right questions to the right people. It doesn’t matter of which research methodology you use, whether it’s focus groups, in-depth interviews, or mobile ethnographies, when it comes to market research, recruiting is the common denominator.

 

 

Understand your Target Audience

Before designing the components of a market study, qualitative research consultant first identify who the target audience is. There are a lot of factors that come into play, such as, is the study objective to gather insights across a broad customer base, or are is it to get feedback from a targeted segment of the market. The better you can define who the target audience is, the better the insights will be. After you’ve settled on who the target audience is to participate in a study, a market research recruitment agencies can get to work finding participants who meet the study criteria.

Market Segmentation

Market segmentation ensures that there is accurate representation of participants in your study. For example, if the goal of the study is to gather feedback from a broad audience, you’ll want to segment the recruits into categories to ensure there is representation from various groups. You can segment your audience into various categories such as geography, language spoken, cultural identification, ethnicity, age, or profession. You can also categorize not just demographics, but psychographics too!

Good Screening Guides

Screening guides are an essential tool for recruiters to have when selecting study participants. Writing a concise screener helps recruiters weed out unqualified recruits. Recruiters rely on screening guides to ask potential candidates specific questions to see if they qualify for selection. The scope of the market study determines how comprehensive the screening guide is written. Some studies, such as B2B or healthcare studies, require participants meet very specific thresholds or criteria, and a screener is your quickest way to identify candidates who qualify.

Nationwide Recruitment Services

After you’ve identified a pool of candidates you want to include in your study, the next challenge is getting them to commit to participating. Partnering with a nationwide recruitment agency is the surest and most cost-effective way to recruit participants. Most nationwide qualitative research firms know this, why not follow their lead and contact us today?

Want help recruiting for your next project? Request a proposal today!

Original Source: https://bityl.co/DzjL



Popular posts from this blog

How to Better Moderate Focus Groups or In-Depth Interviews

Image
For any focus group or in-depth interview to be successful when conducting qualitative research, the moderator must first build rapport with the participants. Connecting with study participants is what sets the tone of the focus group or interview. If participants feel safe and comfortable they will be more forthcoming. It is up to the moderator to build rapport, not the participants. Let’s look at some ways that moderators can put participants at ease. Be Prepared Disorganized, or unprepared, moderators will have a hard time making participants feel comfortable. A focus group or in-depth interview will be a disaster if the moderator isn’t working from a well thought out and planned discussion guide. This is the foundation from which a moderator must work to ensure that the essential questions are asked and that the conversation has ‘flow’. The moderator should be familiar with the discussion guide and do some practice run-throughs to make sure the questions pr
Read more

Common Mistakes with DIY Market Research Recruiting

Image
Market research studies wouldn’t exist without participants who are willing to share their insights, opinions, and values. qualitative research consultant require people, but not just any warm body will suffice! A successful study outcome is impossible without the participation of qualified participants who have been screened for their eligibility. As more organizations attempt DIY market research studies, the one area where it pays to outsource is with recruitment.     We have received many frantic calls over the years when it becomes apparent that attempting a DIY approach to recruiting eats up the budget and precious time. What’s worse is that even if you’ve managed to cobble together enough people to participate in your market research study, it’s likely that you didn’t end up with a group who could offer accurate, reliable, and actionable insights. The quality of your market study outcome can be jeopardized simply because you didn’t recruit the right people to partic
Read more

Some Differences between Focus Groups and In-Depth Interviews for Qualitative Market Research Studies

Image
When it comes time to test a product, idea, or concept, companies will often hire a market research firm to conduct a qualitative market research study. qualitative research scholarly articles are effective in helping companies better understand what motivates consumers and how they might be affected by affinity groups.   There are a number of qualitative methodologies that researchers can use, but focus groups and in-depth interviews remain popular options. With proper training a moderator can tease out the “how” and “why” behind decision-making processes. As with any qualitative study, recruiting qualified participants based on demographic or psychographic criteria is always important! If the budget allows, researchers may include both focus groups and in-depth interviews in the study. There are many similarities in what you can accomplish with focus groups and in-depth interviews, but there are differences. Let’s take a look at how the two qualitative methodologies dif
Read more