Medical Market Research Recruitment

Medical market research cuts a wide swath across the healthcare industry. From longitudinal studies that track health outcomes to product testing and usability studies, this type of market research is growing by leaps and bounds. Some of this growth can be attributed to an increase in direct to consumer marketing. In years past, device manufacturers and pharmaceutical companies would directly market their products to medical professionals. In today’s climate, consumers are more front-and-center, and as a result medically-related companies are marketing directly to them. More and more, consumers are requesting specific medications, devices, or even regimens. This shift in consumer expectations and behavior has required companies to pay attention to consumer feedback, in addition to soliciting feedback from healthcare professionals.

Because consumers are more attentive to a company’s reputation and service, medical market-research has become more intricate. Companies are building their brands in a more public way than ever before, and marketing to medical professionals is very different than marketing to the general public. Given this direct-to-consumer shift, many players within the healthcare industry, from drug companies to hospitals, are seeking more feedback from the general public.

Such studies often include participants who can participate in focus groups or in-depth interviews, and here is where recruiting for healthcare studies differs from general consumer studies. As with any qualitative or quantitative market research study, well-vetted participants will offer up the deepest and most relevant and actionable insights.

Typical paid medical surveys seek to better understand anything from patient experiences, treatment protocol outcomes, new insights with regards to product use, and use around the implementation of new technologies or insurance mandates. Recruiting qualified participants for such studies presents a challenge to even the best nationwide qualitative research firms. Just because a company is directing its market research to the ‘general consumer’ doesn’t mean that everyone qualifies. The screening guides used for healthcare studies tend to be very specific and connecting with qualified participants requires experience within the healthcare industry, and specialized knowledge of where to connect with potential recruits. Keep this in mind when selecting a nationwide recruitment agency. You want to make sure the recruiting agency has depth of experience in recruiting for healthcare related studies, and is familiar with the additional privacy protocols that are part of most medical related market study.

Over the years, Focus Insite has built up a team of dedicated medical market research recruiters who have backgrounds in the healthcare industry and are focused on finding the best qualified participants for any type of healthcare study.

To Learn More About Recruiting for Your Healthcare Study, Contact us Today!

Original Reference: https://bit.ly/3e5tdW1

Popular posts from this blog

How to Better Moderate Focus Groups or In-Depth Interviews

Image
For any focus group or in-depth interview to be successful when conducting qualitative research, the moderator must first build rapport with the participants. Connecting with study participants is what sets the tone of the focus group or interview. If participants feel safe and comfortable they will be more forthcoming. It is up to the moderator to build rapport, not the participants. Let’s look at some ways that moderators can put participants at ease. Be Prepared Disorganized, or unprepared, moderators will have a hard time making participants feel comfortable. A focus group or in-depth interview will be a disaster if the moderator isn’t working from a well thought out and planned discussion guide. This is the foundation from which a moderator must work to ensure that the essential questions are asked and that the conversation has ‘flow’. The moderator should be familiar with the discussion guide and do some practice run-throughs to make sure the questions pr...
Read more

Some Differences between Focus Groups and In-Depth Interviews for Qualitative Market Research Studies

Image
When it comes time to test a product, idea, or concept, companies will often hire a market research firm to conduct a qualitative market research study. qualitative research scholarly articles are effective in helping companies better understand what motivates consumers and how they might be affected by affinity groups.   There are a number of qualitative methodologies that researchers can use, but focus groups and in-depth interviews remain popular options. With proper training a moderator can tease out the “how” and “why” behind decision-making processes. As with any qualitative study, recruiting qualified participants based on demographic or psychographic criteria is always important! If the budget allows, researchers may include both focus groups and in-depth interviews in the study. There are many similarities in what you can accomplish with focus groups and in-depth interviews, but there are differences. Let’s take a look at how the two qualitative methodologies...
Read more

Common Mistakes with DIY Market Research Recruiting

Image
Market research studies wouldn’t exist without participants who are willing to share their insights, opinions, and values. qualitative research consultant require people, but not just any warm body will suffice! A successful study outcome is impossible without the participation of qualified participants who have been screened for their eligibility. As more organizations attempt DIY market research studies, the one area where it pays to outsource is with recruitment.     We have received many frantic calls over the years when it becomes apparent that attempting a DIY approach to recruiting eats up the budget and precious time. What’s worse is that even if you’ve managed to cobble together enough people to participate in your market research study, it’s likely that you didn’t end up with a group who could offer accurate, reliable, and actionable insights. The quality of your market study outcome can be jeopardized simply because you didn’t recruit the right people ...
Read more