Focus Insite

Our insite research recruiting teams assist seasoned market research professionals and newcomers to market research. Whether you’re working on your 1,000th market research study or your first, there are fundamentals to recruiting that need to be considered. Recruiting for a qualitative market study is different from recruiting for a quantitative study. Today’s blog will focus on recruiting tips for qualitative studies. Next week we’ll explore best practices for recruiting for quantitative studies. Before you can begin recruiting participants to fill a study, you first need to define qualifications for your ideal participant recruitment agency . If you don’t have some clear persona types to guide your recruiting, some questions to first ask are: What criteria do participants need to have (see our blog on demographics vs. psychographics for more guidance) and who would most likely be able to provide answers to your questions. Once you have an understanding of the charact...

Happy New Year from all of us at Focus Insite! We’ve set some ambitious goals for our company in 2022, and we’re looking forward to getting started. Our clients will continue to see improved service and more offerings. What won’t change is the dedication. attention, and care our team of recruiters give to every project, no matter how challenging. At the dawn of 2021, our goal was to grow our recruiting teams to meet the demands from our clients. We are happy to report that we knocked it out of the park and expanded our team by 400%! Some of our goals for 2022 will build on what we started in 2021, and we’re excited about continuing to improve our employee and customer experiences. We’ve written about some of the qualitative research scholarly articles in 2022 in a prior blog, but there are always market research fundamentals that remain the same. Qualitative research remains a valuable tool for companies, from start-ups to legacy brands. Focus groups, in-depth interviews,...