Focus Insite

  What a difference a week makes! Last week the latest Covid variant was just getting on everyone’s radar, and this week it is all anyone is talking about. By now, most of us have learned how to quickly pivot during the pandemic. From lockdown to the easing of restrictions, and back, we are fairly accustomed to the yo-yo effect of living with Covid. If you’re wondering how this has anything to do with market research recruiting, it does! Being nimble, needing to quickly pivot, and managing dead-ends are all skills that our recruiting teams have so they can do their jobs effectively. Recruiters know first-hand that nothing is a sure thing when managing recruits until the participants have completed their responsibilities as a respondent. There is no doubt that 2021 didn’t have its ups and downs and challenges for our team, but in spite of it all, we managed to grow and are really excited about some of the developments we have in store for 2022. Improving the Employee...

As companies prepare budgets for another fiscal cycle, we like to look back at the year that’s closing out and then pivot and look forward to the market research trends we anticipate in the year ahead. Covid-19, and its many mutations, continues to influence and shape purchasing decisions, qualitative research studies, marketing strategies, and whether or not to return to in-person gatherings. With this in mind, let’s explore some of the market research trends we anticipate in 2022. Supply Chain Disruptions and Inflation Headlines continue to focus on the headaches caused to retailers and consumers by the ongoing supply chain disruptions. With shipping containers still in short supply and labor shortages to move goods from point A to B, companies should be engaging with marketing recruitment consultants to understand the impacts such disruptions are having on consumer behavior. Gaining insights into the interplay between inflation, supply disruptions, and consumer expect...

One way that companies gather ongoing insights from customers is by conducting insite research . This type of information gathering is a great way to accrue filtered information from pre-recruited individuals who are segmented into different categories. Because these individuals need to participate in ongoing research, recruiting for panel research is a bit different than recruiting for a general market research study. There are a number of different ways to conduct panel research, and depending on the information that the company is hoping to collect over a period of time, the participants for panel research studies may be selected from the company’s target market segment, a current customer database, or may be expanded to include users of a competitive product. As with any market research study, the quality of the participants can make or break the study. For participants who have previously taken part in qualitative research studies, being part of panel research may loo...

As more companies make concerted efforts to include a diversity of voices in market research studies, it’s our job as a leading nationwide recruitment agency to find qualified participants who are reflective of the mosaic of cultures and identities needed to fill a study. We’ve learned a few things over the years and we’ll share with you some tips for successfully recruiting a diversity of marketing recruitment consultants for your next study. Tip #1:  Translation doesn’t equal cultural competency. Time and again we’re asked by market researchers to simply translate a screening guide to find participants who speak languages other than English. Unfortunately, it isn’t so simple. You run the risk of offending people from different cultural backgrounds if all you do is translate an English-written screening guide and try to force-fit it to other languages. There are cultural considerations and phrasing that need to be considered when writing screeners for people who belo...

Thanksgiving is always a good opportunity to pause and reflect on all that we’re thankful for. For all of us at Focus Insite, we’re thankful for the trust that our clients have in our market research recruitment agencies to deliver the best participants for their market research studies. We don’t take this for granted. From our humble beginnings to now, we’ve grown and expanded our business so that we can recruit for all sorts of medical; political; and niche studies, in addition to our general market research studies. The reason we’ve been able to grow our business is because of our great team of marketing recruitment consultants . Our recruiters are spread out all over North America, and have personal and professional networks that are reflective of their interests and backgrounds. Our Director of Medical/Healthcare Recruitment, Serenity Bohon, is our go-to recruiter for medical and healthcare studies. As a cancer survivor, she knows first-hand how important medical and ...