Focus Insite

One of the core components of market research firms is creating and analyzing surveys. No two surveys are alike. They can range from simple data-collection forms to comprehensive multi-page forms. While there is software that can help with survey creation and distribution, you’ll get more reliable data by partnering with a market research company. As with any market research project, designing the study is but one step in a many-layered process. Market research recruitment and transcription services are equally as important. We’ll share with you three tips from market research consultants about designing surveys that will boost completion rates. Tip #1: Consider your Audience Remember that people are busy and have multiple demands on their time. Don’t expect surveys to be immediately filled out and returned. Market researchers always consider the audience and design surveys that reflect who is filling out the survey and what types of information is being solicited. The ...

If market research studies are to provide any real benefit, you must first fill a study with the right people. When organizations commission a qualitative market research study, it is hoping to receive insights that will guide strategic and marketing decisions. When a study is designed by experienced, market research recruiting firms you can rest easy knowing that each step of the study has been thought-out.  Once the objective of the study is figured out, the next step is recruiting qualified participants. Market research consultants spend a lot of time with this phase of the study because they know that recruiting successful participants doesn’t just happen. Developing a robust screening guide is the difference between mediocre recruits and outstanding recruits. Each market research study is unique and designed specifically to solicit insights that will test hypothesis and provide organizations with the ‘how’ and ‘why’ behind consumer’s choices and behaviour. Let...

Market researchers and recruiting firms work side-by-side to develop screening guides so that recruiters can locate recruit the best qualified people to participate in qualitative market research studies. Recruiters often take a multi-pronged approach to connect with people who are the targeted demographic to participate in a study. A screening guide is one of the more important components that assist recruiters in weeding out ineligible study participants. With a well-written screening guide the success rate of identifying qualified participants is high, but sometimes it’s not high enough. Any insite research and consulting that has a very specific focus requiring particular qualifications, may require a double screening. When to Double Screen Market Research studies range from general to very specific. If the focus of the study is aimed at a very narrow audience or is seeking to find answers to a very specific question that can be answered only by certain people, then d...

It’s probably fair to say that most of us are happy to see 2020 in the rear-view mirror. Not that Q1 of 2021 will be too different, but the light at the end of this long COVID-19 tunnel is at least visible.  No industry or nation was spared the devastation brought on by the pandemic. The market research industry was no exception and underwent a lot of changes in 2020. Rather than enjoy in-person focus groups and in-depth interviews, all modes of qualitative research switched to virtual platforms. While researchers can still gather lots of rich data from online focus groups, the word on the street is that qualitative research consultant can’t wait to be able to conduct in-person focus groups and interviews again. A lot of nuance gets lost or obfuscated when conducting qualitative research remotely. We anticipate that some of the changes to market research will remain with us into 2021 and beyond. Below are three trends that expect to see in 2021 as it relates to mark...