Focus Insite

Medical market research cuts a wide swath across the healthcare industry. From longitudinal studies that track health outcomes to product testing and usability studies, this type of market research is growing by leaps and bounds. Some of this growth can be attributed to an increase in direct to consumer marketing. In years past, device manufacturers and pharmaceutical companies would directly market their products to medical professionals. In today’s climate, consumers are more front-and-center, and as a result medically-related companies are marketing directly to them. More and more, consumers are requesting specific medications, devices, or even regimens. This shift in consumer expectations and behavior has required companies to pay attention to consumer feedback, in addition to soliciting feedback from healthcare professionals. Because consumers are more attentive to a company’s reputation and service, medical market-research has become more intricate. Companies are bu...

With our work lives disrupted due to COVID-19 shutdowns, we’ve written a number of blogs about how to continue with market research by shifting to online focus groups. Even though it isn’t currently possible to conduct in-person studies, many qualitative methodologies can easily be shifted to online platforms.     With many companies scrambling to better understand how shopping behavior has changed in a pandemic, there is no better time to commission a market study. Qualitative research methodologies such as focus groups and in-depth interviews can easily be done virtually, but to get the most out of online formats, research consultants and market research recruitment consultants need to do additional work to get maximum value. While there are a number of online platforms that researchers can use, many researchers opt for Zoom, because so many people are now familiar with this platform. Hosting online market research studies can be frustrating given the inevitabl...

We’ve written a number of blogs about online focus groups, and now that most insite research and studies are being conducted remotely, we’ll continue to focus on how to get the most out of virtual market research and paid online surveys legit .     There are many facets of online focus groups that are similar to in-person groups, but there are enough subtle differences, and paying attention to these differences will improve your outcomes. In last week’s blog we discussed ways to improve online focus groups by focusing on the foundational details. Once you’ve selected a platform to host your online group, and you’ve recruited the participants, the next areas to pay attention to are adapting your discussion guide, moderating the group, and preparing for technical glitches. Adapting the Discussion Guide In-person focus groups tend to last between 1.5 to 2 hours. Many research consultants tell us that online focus groups are best when they last between 60 minutes and 9...

Medical and healthcare studies are intertwined with pharmaceutical developments, whether it’s testing how a new or existing medicine is working; testing for side-effects; or learning about broader health implications and lifestyles. Additionally, there are more studies that focus on areas of mental health. If you do a quick internet search for scholarly articles that address recruiting for medical or healthcare studies, you’ll quickly learn that this is one of the more challenging aspects of conducting such studies.     While there are many outstanding nationwide market research recruitment agencies that can help with recruiting for consumer studies, not every recruitment firm can manage recruiting for medical studies or healthcare. There are many additional factors that come into play when recruiting for health studies, such as privacy, access to the necessary populations, HIPPA regulations, ethical considerations, and familiarity with the medical industry. Paid...