Focus Insite

Even before COVID-19 limited people being in close proximity, qualitative researchers were incorporating online and virtual research methodologies into their studies. There are many reasons why researchers may decide to conduct an online focus group with focus group recruitment agency . Sometimes geography makes it difficult to gather people to a central meeting place, or perhaps the focus group is centered on Gen-Z or millennials, and it’s easier for this cohort to join virtually, rather than in person. Online focus groups are here to stay, even when physical distancing measures are relaxed due to COVID-19.  Here are three tips to improve conducting online focus groups. 1. Reduce the number of participants —In-person focus groups typically have between 6-12 participants, but when conducting a virtual focus group, it’s easier if that number is reduced to between 5-7. Having a smaller online group makes it easier for all participants to engage, not to mention there is le...

When companies want to find answers to B2B questions, the instinct is to create a survey and blast it out to as many B2B customers as possible. For any company that has tried this, it is likely they were disappointed when survey responses were low, or the survey didn’t answer the questions they were hoping to find answers to. The problem isn’t the survey, per se, but in trying to use a quantitative study to answer B2B questions that would be more effectively answered with a qualitative research study. While you can’t extrapolate the findings from a qualitative study to a broader population, it’s a great compromise in that you’ll be able to answer many questions you were hoping to better understand, and you can confidently trust the results. An added bonus by conducting a qualitative study (which often involves focus groups and in-depth interviews) is that you’ll often discover many more insights to questions that you didn’t even think to ask. Insite research is a great w...

If your company has commissioned a nationwide recruitment agency to conduct a qualitative market research study, chances are the research consultant will include focus groups as part of the study. Focus groups remain popular with researchers, as they yield many insights about consumers’ thoughts, opinions, behaviors, and patterns.     There are many steps involved before a focus group can be held. From screening guides to recruiting for focus groups to facility selection to paid online surveys legit , researchers and recruiters do a lot of ‘behind the scenes’ work before the first question is posed to focus group participants. Many market research recruitment agencies can host or recommend focus group facilities. Given that each market research study has different needs, not every focus group facility is appropriate. Below are four features of focus group facilities to consider before hosting your focus group. 1. Available Technology  If you need to video ...

There are many good reasons for companies to engage market research recruiting firms to develop qualitative market research studies. Perhaps your company is wanting to figure out why your customers aren’t very forthcoming in providing feedback, or maybe you want to measure if a recent product launch was successful, or you may be wondering why your website isn’t engaging users the way you expected it to. These three examples can all be explored by conducting a qualitative market research study.     A qualitative study can shed light on these questions, and more! Such studies are great at getting to the heart of what drives consumers’ behaviors and their motivations and decision-making processes. The heart of any qualitative or quantitative market research study is your participants. Recruiting the right participants for you study is a key component to the overall success of the study. Below are three tips to ensure the best candidates are recruited. Tip #1--Start...