Focus Insite

Recruiting the right candidates to participate in market research studies can make or break a study. We’ve posted a lot of blogs over the years that share tips and strategies for market research recruitment , and while we stand by these, our company’s success with recruiting comes down to our stellar team of recruiters and project managers .   Focus Insite wouldn’t be a leading nationwide recruitment agency without our employees. Our job is to identify the best qualified study participants, which gives us a leg up on identifying who would make a great recruiter for our team.  A good recruiter needs to have great communication skills, be organized, enjoy connecting with people, stay calm when things go sideways, and be able to assess when someone is not being honest. We attribute part of our lasting success as a company to our great employees . We always try to promote from within, and we’ve recently promoted a number of employees to new positions. Don’t just take ...

Over the years we’ve written about the importance of insite research for market research recruitment. We’ve gone into a lot of detail about why they’re essential to recruiting and the value of double-screening. Today we’re going to share with you 4 questions that should always be included in your screening guide. Adding these questions to your screening guide helps ensure recruiting the best qualified participants for your study. Question #1 Demographic Questions —No matter what the subject of your research study—from B2B to medical—your screening guide should include basic demographic questions. Not only will this help easily sort for demographic requirements (for instance, a study that is focused on millennials needs to find participants that fall within the general age span for this cohort), it also ensures that you end up with a representative sample for your study. Basic demographic questions about ethnic/cultural/gender-identity, etc. ensures that you end up with a...

Market research studies are effective ways to help B2B companies better understand how to market their services and products to business owners and decision makers. With all the turmoil in global markets and the disruption of supply chains, we’ve seen an uptick in B2B market studies. Our recruiting teams manage a lot of recruiting projects for B2C and B2B studies, and while the two types of studies share many similarities, B2B studies tend to be more challenging to pull off. From recruiting to execution, you’re often working with executives, niche industries, and/or proprietary information, which add layers of complexity from beginning to end. Focus group recruitment agency can help identify touch points for B2B companies and provide insights about their clients purchase decision-making process. B2B studies can also help companies determine the cost-per-acquisition of a client and how best to market their offering. B2B Market Research Benefits : When B2B companies invest i...

Market research recruiting is one of the key pillars to a successful market research study. If you’re thinking that it is just an administrative task that can be left to the last minute, think again! Recruiting is just as important as the client, the participants, and the moderator. We’ve fielded lots of frantic calls from businesses over the years after they realized that recruiting qualified participants was not as easy as they thought. Market research studies are more than asking questions. There are four pillars to any successful market research study: The client, the moderator, the participants, and the research recruitment agency . The Client There would be no market research study without a client to commission a study. Companies and brands looking to better understand what drives consumer behavior, or seeking more information before investing in branding and messaging; pricing; and UX design will often invest in a qualitative study. The Moderator The moderator...

By now we are all familiar with the gig economy. Whether your side hustle includes driving for Lyft or offering your skills on Taskrabbit, there are nearly limitless options for earning extra cash. One way that people can participate in the gig economy is by participating in qualitative market studies. While most offers to participate in a survey or focus group are legit, there are also lots of scams, so it’s important to know how to tell the difference. Participating in a qualitative study can be a great way to earn money, and market research recruiting agencies are always looking for qualified participants for qualitative studies, such as focus groups or in-depth interviews. One of the quickest and easiest ways to be considered for a study is to join a panel and include your name for upcoming studies. When deciding if a recruiting agency is legit, here are three things to look for: 1.) Respondent Bill of Rights —one of the first questions you should ask before adding y...

At its most basic, a focus group screening guide highlights demographic and psychographic characteristics of the people you want to recruit for your focus group. Screeners are essential tools for recruiters to find and select people to participate in your qualitative research scholarly articles . Typically, the moderator writes the screener and sends it to the recruiter, although it isn’t uncommon for moderators and recruiters to develop a screening guide together, especially for specialized studies, such as B2B or healthcare. 1. Screening guides help sort qualified and unqualified respondents, and given the number of ‘professional respondents’, market research recruitment agencies often double-screen, just to make sure all participants are genuinely qualified to take part in the study. Screener Criteria for B2B, Consumers, and Experts Screening guides include questions about demographic and psychographic criteria, as well as product or industry experience and knowledge. Le...

Our specialty is marketing recruitment consultants . Every day we work alongside researchers and moderators to perfect screening guides and find the most qualified and best-suited participants for qualitative and quantitative studies. Market studies are great ways and learning more about consumer behavior, attitudes, values, and influence. Many companies hire researchers to do phone surveys to get a pulse on customer satisfaction. Recently, one of our team members was called by an independent-research company to participate in such a survey. She jumped at the opportunity. Not only is it fun to sit on the other side of the fence, it’s also a great way to see how various companies conduct surveys, and how they word the questions. Our team member was alarmed at how poorly the survey was worded, and what’s worse, is the multiple-choice options were limited. She knew that her answer options were in no way reflective of her experience with the company that was commissioning ...