Focus Insite

  While the worst of Covid-19 may feel like it’s behind us, there is still a lot to learn about this virus. It seems like every day another article or medical study is published providing new insights into how Covid has morphed and how effective the vaccines have been, and where the gaps remain. Any time there is a medical or health-related study, participants need to be recruited. Our dedicated teams of recruiters have years of experience connecting with qualified participants for all sorts of medical and healthcare studies. There are so many different facets to study and learn more about with regards to Covid. Not all Covid-related studies are medical. There are political, social, and consumer ramifications and we predict that researchers will be busy for years designing studies that seek to learn more about how the pandemic affected all aspects of how we live, work, and play. No matter the focus of a study, the common denominator is finding the right people to par...

  Conducting a successful focus group is both an art and a science. Think about cooking. Just because you have a recipe, doesn’t mean you’ll have a successful outcome. Good cooks know how to account and respond to variables. The same holds true for moderators and market research recruitment consultants . Focus groups are effective for probing the ‘why’ and ‘how’ that drives consumer opinions and behaviors. Moderators seek a balance between structure and free-form: too much structure, and you limit opportunities for uncovering deeper insights; too little structure, and you end up with a rambling conversation that also limits insights. Let’s explore the framework that helps moderators find the ‘sweet spot’ for getting the most out of a focus group. 1. Bigger isn’t better. Focus groups that have between six to ten participants work best. Staying within this range allows all participants to engage and gives the moderator a chance to probe responses that yield richer insight...

  Nationwide market research recruiting firms have lots of tricks and techniques for finding the most qualified people to participate in market research studies. Our team of recruiters bring different skill sets to recruiting, and depending on the subject of the study, we’ll deploy different recruiters for different studies (e.g. medical studies or political recruitment.) Even though different recruiters have different ways of connecting with qualified participants, there are some commonalities that most recruiters share. Today we’ll share with you three tips for improving market research recruitment . 1) Identify your TARGET audience The best study outcomes happen when participants are representative of existing, or eventual, customers. Before you can design a study or create a screening guide, the first step is to clearly define who your intended participants are. Be realistic about who your customers are and focus on recruiting them to participate in your market re...

Market research recruitment agencies are the beating heart of any market research study. If recruiting isn’t well thought out and properly managed, it can derail the entire study. Market researchers understand the challenges of recruiting, but when organizations try to manage market research internally, they often underestimate the time and energy required to manage this facet of the study. Market research isn’t just about asking the right questions, it’s about asking the right people. It doesn’t matter if your study is B2B, medical, or consumer-oriented, insite research , recruiting qualified participants is the common denominator. 1. Know Your Audience   Once you decide on the what you want your study to achieve (product testing, concept testing, UX feedback, etc.) the next step is to understand who the target audience is. There are a number of factors to consider such as, does the study aim to gain insights from across an existing customer base, or is the objective...

Over the past 18 months, most people are now accustomed to disruption. Our workplaces have been disrupted; our social lives have been disrupted; our personal lives have been disrupted. On top of all these disruptions, there have also been a number of false starts where things started to open up only to be quickly shut down again. It’s no wonder we’re all a little skeptical of what’s around the corner. The good news is that as more people receive their Covid-19 vaccinations, the more ‘normal’ life begins to feel! For qualitative researchers, this means resuming in-person focus groups. x Even though qualitative researchers did a great job pivoting to online focus groups and implemented a number of virtual methodologies to continue with qualitative studies, nothing fully replaces the rich insights moderators gain by being with participants in person. It seems that as more activities are permitted there are always asterisks tagged on: Groups of 10 can now socialize (*but they...

 Anyone who has worked on qualitative market research projects knows that reams of data are produced. Qualitative research often includes focus groups and/or in-depth interviews, and these alone can produce up to many hours of recordings. Making sense of all this information, and picking out the patterns and insights, is the essence of qualitative market research.You can also seek advice from qualitative research consultant . Qualitative research can be done for most any topic, from medical and healthcare studies to B2B. No matter what the scope of the study, the objective of market research is to provide the client with a better understanding of what users/consumers think and feel about a product or service; why one product is chosen or preferred over others; how branding, design, and packaging influences purchasing; which branding and marketing messages most resonate; and, i f there is demand for a new product or service. No matter the methodologies chosen for any gi...

The themes of many of our blogs highlight the benefits of partnering with a nationwide recruitment services when designing qualitative and quantitative studies. In addition to getting a dedicated project manager that oversees all aspects of recruiting, scheduling, and incentive payments, working with a recruitment agency should also bring added value to future projects. Focus Insite does this by conducting quarterly business reviews for all existing clients we serve and we are expert as qualitative research consultant . While many B2B businesses conduct business reviews, they can sometimes seem like teams are just ‘going through the motions.’ Our founder, Jim Jacobs, wanted our quarterly reviews to be meaningful and helpful to our clients and recruiting teams. We review strategies, trends, and continuously collect data so that adjustments and improvements can be made for any future recruiting project. Here’s how Focus Insite stands out when it comes to quarterly business r...