Focus Insite

 Anyone who has worked on qualitative market research projects knows that reams of data are produced. Qualitative research often includes focus groups and/or in-depth interviews, and these alone can produce up to many hours of recordings. Making sense of all this information, and picking out the patterns and insights, is the essence of qualitative market research.You can also seek advice from qualitative research consultant . Qualitative research can be done for most any topic, from medical and healthcare studies to B2B. No matter what the scope of the study, the objective of market research is to provide the client with a better understanding of what users/consumers think and feel about a product or service; why one product is chosen or preferred over others; how branding, design, and packaging influences purchasing; which branding and marketing messages most resonate; and, i f there is demand for a new product or service. No matter the methodologies chosen for any gi...

The themes of many of our blogs highlight the benefits of partnering with a nationwide recruitment services when designing qualitative and quantitative studies. In addition to getting a dedicated project manager that oversees all aspects of recruiting, scheduling, and incentive payments, working with a recruitment agency should also bring added value to future projects. Focus Insite does this by conducting quarterly business reviews for all existing clients we serve and we are expert as qualitative research consultant . While many B2B businesses conduct business reviews, they can sometimes seem like teams are just ‘going through the motions.’ Our founder, Jim Jacobs, wanted our quarterly reviews to be meaningful and helpful to our clients and recruiting teams. We review strategies, trends, and continuously collect data so that adjustments and improvements can be made for any future recruiting project. Here’s how Focus Insite stands out when it comes to quarterly business r...

  There is no doubt that the pandemic has disrupted our lives. From work to play, we’ve all had to made adjustments. It’s been nearly a year since COVID-19 restrictions came into effect, and while most of us long for a return to pre-COVID routines, there have been some silver linings, especially as it pertains to market research recruitment . We’ve written a number of blogs that detail some of the changes to the market research industry due to COVID, from exploring various online qualitative market research platforms to market research recruitment agencies . For market research recruiting firms , the pandemic has made our jobs somewhat easier. Why? With most qualitative research being conducted online, recruiters aren’t limited by geography or commuting constraints. For many market research studies, researchers have more selection of available and qualified participants, which directly influences the study outcomes. As any market researcher will tell you, it always co...

  Quarterly business reviews are a standard practice that should not be underestimated. The impact of such practices reaches beyond the content reviewed during the process. Why should you care so much about a business’s serious approach to quarterly business reviews? A business’s ability to deliver results is dependent on acquired knowledge, especially through personal experience. By reviewing strategies, trends, and collected data routinely, adjustments can be made to improve existing standings. To complete successful quarterly business reviews, you must have a well-rounded approach to the common denominator of any market insite research business - the client. The purpose of quarterly business reviews is to ensure the goals and strengths of a business are aligned with a favorable outcome for clients. Bringing to the table a conversation about the who’s what’s, why’s, and how’s is a staple practice that should be approached with a confident and progressive mindset. ...

Like any industry,  insite research  has evolved over the years. How market research is conducted today looks quite different than it did 100 years ago. Even though market researchers use techniques today that weren’t available even 20 years ago, the foundations of market research remain the same: getting a deeper understanding of peoples’ needs, wants, and beliefs. This blog is the first in a two-part series that looks at how market research has evolved over the past 100 years. There is no doubt that market research has benefited from technology. Data collection used to be a laborious and slow undertaking, taking weeks to collect. Nowadays, researchers can gather more data within hours. Technology also allows market research recruiting teams to access a more culturally, ethnically, and geographically diverse group of people to participate in studies. A Brief Timeline of Market Research from the 1920s-1960s 1920s: Market research as we know it today can be credited to Daniel S...

Market research recruiting seems simple enough: find people who can answer questions and share insights about a product or brand. How hard could it be? Similar to watching professional athletes make their sports look effortless, market research recruiting is no different. While recruitment may seem easy, there is a lot of work and coordination that goes on behind the scenes. It’s been a while since we last covered the topic of the pitfalls of DIY recruiting, so we figured it’s time to revisit the topic, especially as businesses and organizations are ramping up to complete market research studies. DIY Hazard #1: Shifting timelines It’s rare for  market research recruitment  studies to stay true to the original schedule set forth. Experienced research consultants know that creating the initial schedule is more of a guide, and is likely to be modified many times before completion. Delays can be caused by any number of reasons. Sometimes a product or device to be tested doesn’t sh...

Anyone who works in market research, and its related fields ( market research recruitment ), understands the value of conducting market research studies. What may seem so obvious to us, isn’t necessarily understood by those who haven’t benefited by market research. In today’s blog we’ll highlight five benefits of conducting a market research study. Keep in mind that sometimes there are very specific reasons to conduct market research, such as: testing UX design; product testing; brand identity; and testing start-up ideas. Even if your market research study has a very specific scope, you’ll end up learning a lot more about your product or idea and customers. Of course there are more than five benefits to  market research recruitment agencies , but for brevity, we’ll focus on some of the main ones. 1.) Identify Business Opportunities Market research studies reveal who your target customers are and how you can reach them. Armed with this information, your teams can explore ways to exp...