Focus Insite

At Focus Insite, we think about market research recruiting all day, every day. Sometimes we forget that those who don’t work in market research might not understand what market research is and who it helps. In a nutshell, market research (sometimes called marketing research) is any set of techniques or methodologies used to collect information to gain insights and understanding about a company’s target market. Businesses hire market research recruiting firms to conduct studies to help them design better services or products; improve UX designs, position their brand within a competitive landscape, and craft marketing messages that resonate and increase conversion rates. Why your organization should consider market research You can’t really understand your users without conducting research. You may have a broad idea of your customers and what they need, but you can’t, and shouldn’t, take their loyalty for granted, or count on it always being there. Qualitative market resea...

There are many ways to conduct market research and collect customer data. In this blog we’ll discuss three of the most commonly used market research methodologies: surveys, in-depth interviews, and focus groups.   1. Surveys Surveys are the most commonly used methodology to collect customer data. Surveys can be quickly created and easily delivered as an on-screen questionnaire or by email. Surveys come in all different forms and sizes, from short and sweet online data-collection forms to multi-page, comprehensive research surveys. Pro Tip: Just because paid online surveys legit are easy and inexpensive to conduct does not mean all surveys are created equal! To get the best results, and easiest to categorize, focus on closed-ended questions. Simple Yes or No answers or multiple-choice answers are the best. 2. In-Depth Interviews In-depth interviews are one-on-one conversations with recruited participants that make up your target market. In-depth interviews are typi...

Some exciting breakthroughs have emerged over the past few weeks with regards to COVID-19 vaccines. While many experts are cautiously optimistic about the early trial outcomes, some are voicing concern that the initial trials didn’t include enough people from different ethnic backgrounds. Because COVID-19 disproportionally affects people of color, many scientists are dismayed and raising the alarm about the lack of representation in the early trials. The lack of representation in these early studies caught our attention because we’ve recruited for insite research and consulting over the years and have learned without accurate representation of a population within these studies, the data will be skewed. Nationwide recruiting agencies aren’t responsible for initially identifying who should be included in a study--that is up to the person or team designing the study. However, once recruiters have a screening guide to work from, it’s important that they try and recruit a dive...

An essential component of any qualitative or quantitative market research study is recruiting the right participants. This is especially true when recruiting for medical surveys for cash . Many market research consultants partner with a nationwide recruitment agency to populate studies. Recruiting agencies not only find participants, they also manage this component of the study from beginning to end.  If you haven’t worked with a market research recruiting firm, you may be thinking that because you have a big network of people you can call upon to participate in a study, hiring a recruitment firm is just an added expense. As anyone who has tried to manage recruitment on their own will tell you, you’ll save a lot of time and money by outsourcing this critical piece of research. Why? Market research recruitment agencies spend all of their time devoted to staying networked and connected to different communities and have expertise to connect with qualified participants....

As the Covid-19 pandemic rages on, there is a glimmer of hope: Pharmaceutical companies, such as Pfizer, are inching closer to viable vaccines. As medical research companies race to develop therapeutics that can lessen the severity of Covid-19, or even prevent it altogether, the pressure will be on to find populations to recruit for paid medical surveys to test the various remedies. Recruiting patients and general populations to participate in medical studies is similar to recruiting for qualitative market research studies, but there’s a catch. Medical studies target more specialized populations, and there are additional privacy protocols that recruiters need to be aware of. Given these additional layers, there are limited numbers of participant recruitment agency that can effectively recruit for medical and healthcare studies. While many people are familiar with the big companies that dominate medical research, there are hundreds of smaller biotech companies that also p...

When it comes to recruiting for medical, or healthcare, studies, you might first think about patient recruitment. It’s true that many healthcare qualitative studies are centered around patients, but more and more, we’re seeing studies focused on clinicians and healthcare providers. Recruiting healthcare providers, rather than patients, poses additional challenges. From access to clinicians, to incentivizing an already over-worked population to participate in qualitative studies, recruitment agencies need to have a different game-plan when it comes to successful recruitment and participation in qualitative studies of healthcare workers. Similar to any insite research and consulting , the quality of the outcome is largely dependent on the quality of the recruits. Designing a good market research study takes a lot of energy and time, and recruiting takes up a bulk of it. Recruiting hurdles can derail studies if they blow the budget and/or take more time than originally all...

Over the last few months, we’ve shared a number of insights into how to make the most of the challenging situations posed by the Covid-19 pandemic. Since it looks like restrictions will remain in place for the foreseeable future, we’ll continue to focus on various tips and insights to help you improve your insite research . Even when life returns to pre-Covid ‘normal’, there remain many benefits to continuing with aspects of virtual research, including: · More authentic insights · Cost-effective · Feedback can be captured in real-time · Easier access to a more geographically-diverse mix of participants · No logistical challenges of gathering people in a physical location Below are 3 tips for improving on remote market research studies. Go Mobile More people now have access to smartphones making mobile ethnography studies accessible to a broader audience. There are a number of mobile platforms that qualitative research consultant can choose from to design mobile ethno...