Focus Insite

market research recruiting agencies are essential tools for companies to learn more about the motivations, experiences, needs, wants, and values from their customers. Market research is definitely a worthy pursuit, and for the investment of time and money, you want the end result to provide meaningful insights that can be leveraged into action. While there are many crucial components with any market research study, arguably the MOST important is the quality of the participants you recruit. If you’re wondering what we mean when we talk about the quality of participants, read on!   With market research, you often get what you pay for. Market research can be expensive, and many companies try and cut corners by using automated recruiting tools, working with inexperienced moderators, or try and conduct DIY market research led by internal teams. While we understand the reflex to cut costs, there is no point in moving forward with a market research study if the quality of ...

Market research studies wouldn’t exist without participants who are willing to share their insights, opinions, and values. qualitative research consultant require people, but not just any warm body will suffice! A successful study outcome is impossible without the participation of qualified participants who have been screened for their eligibility. As more organizations attempt DIY market research studies, the one area where it pays to outsource is with recruitment.     We have received many frantic calls over the years when it becomes apparent that attempting a DIY approach to recruiting eats up the budget and precious time. What’s worse is that even if you’ve managed to cobble together enough people to participate in your market research study, it’s likely that you didn’t end up with a group who could offer accurate, reliable, and actionable insights. The quality of your market study outcome can be jeopardized simply because you didn’t recruit the right people ...