Focus Insite

  When clients contact us to manage market research recruiting firms , we can be tasked with recruiting for focus groups, in-depth interviews, surveys, or longitudinal studies. Since each market study is unique, the researcher may decide on a singular qualitative methodology, or a combination. By and far, the most popular qualitative format remains the focus group. Focus groups are effective at capturing the participants’ emotions, opinions, experiences, expressions, views, beliefs, motivations and responses, which is why they are an invaluable tool for market research. insite research can be used at various stages of a product or service idea. They are as effective in the earliest stages of development as they are in the final stages. Start-up companies looking for product-market fit will learn a lot by testing their ideas/concepts/or early-stage products with a group of potential customers in a focus group than they would by bypassing this stage altogether. Even l...

For a majority of our clients we manage all aspects of recruiting for their market research study, but for some, it’s not possible to do the actual recruiting, particularly if there are privacy or HIPAA regulations that don’t allow for third parties to have direct access to names and contact information. For many of the medical surveys for cash we help recruit for, we work closely with the client to help them manage direct recruiting for their study.       If you find yourself in a similar situation, where you want to recruit participants for your study, but can’t turn recruiting over to a nationwide recruitment agency , it doesn’t mean that you have to shoulder this responsibility entirely on your own. Below is a sample of a recruiting strategy we share with our clients who are required to manage aspects of recruiting on their own. With the following example, our clients have a solid structure that helps streamline the recruiting process and make it seem les...

Focus Insite was recently ranked 1,267 on Inc. 5000’s annual ranking of the most successful companies in America. Let us say that again, our company was ranked as one of the top companies in the United States! We are humbled and honored to receive this designation, and it validates what we’ve known all along: our employees are rock stars! What makes this ranking even more special is that we’ve managed to build a culture of excellence, even with a fully-remote team of recruiters and project managers.     Jim Jacobs, the founder and CEO of Focus Insite, set some ambitious goals over the past few years to grow the company, and his vision and commitment to quality have paid off. He knew growth couldn’t happen without a team of great people, and the long-term success of building one of the nation’s market research recruitment agencies required a diversity of employees who were equally committed to client success. In the depths of the pandemic, when market research st...