Focus Insite

It requires minimal awareness to realize that there has been a cultural shift in gender norms. We no longer live in a binary world of he/her, man/woman, mom/dad, etc. While some companies are resistant to adopting more neutral or inclusive terms, others are realizing that inclusivity and awareness are not only good for employee morale, but also the bottom line. When it comes to market research recruiting agencies , it is important to include individuals who don’t conform to binary restrictions. We are starting to get requests from clients to recruit clients who identify as non-binary, trans, or prefer gender-neutral pronouns. Such requests aren’t limited to consumer studies, but to medical surveys for cash as well. Recruiting a diversity of participants for market research studies goes beyond typical demographic and psychographic groupings. Including insights from gender non-conforming individuals ensures that your study includes the opinions, insights, frustrations, and...

It seems that anything related to artificial intelligence (AI) gets a lot of attention, and market research recruiting agencies is no exception. There are a number of market research recruiting agencies that specialize in AI-assisted recruitment. While there is certainly a role for technology in recruitment, we’ve heard from moderators and researchers that have used AI-recruiting agencies that the quality of the candidates recruited to participate in market research studies is no match for humans leading recruitment efforts.   Market research is a social science, and it is all about the people. When you turn over a critical aspect of a study over to technology, you’re more likely to end up with participants that may meet the minimum criteria, but that doesn’t always make for a good recruit.  So much of what our team of recruiters do is engage with potential participants and get a feel for how honest they are in their answers, how familiar they are with the subjec...

With COVID-19 shutdowns mostly a thing of the past (for now), we thought we’d see a rush back to in-person focus groups. The reality is a bit murkier. It seems that a lot of market researchers saw how advantageous online qualitative studies could be, and are moving forward with in-person and online studies. I guess you can say that market research very much mirrors the hybrid work model—there is some face-to-face time, and some work-from-home time.      Qualitative research scholarly articles such as in-depth interviews and focus groups are easy to do virtually, and we’ll share some tips so you get the most out of your next online market research study. Market researchers and moderators have a number of online platforms available to host a qualitative study, but many researchers use Zoom since so many people are familiar and comfortable using this platform. Tip #1: marketing recruitment consultants to ensure they have adequate connectivity and can operat...

It wasn’t too long ago that when we needed to stock our pantries or fridges, we’d head out to a grocery store and select our items. Nowadays, more people are shopping online, skipping the grocery store altogether. This is but one example of how most of what we consume nowadays is done online. The past few years of living under Covid-19 conditions has only accelerated the online phenomenon.  Any retailer with an online presence knows how important UX design is to the bottom line. A poorly designed webpage will frustrate users, likely sending them to seek out easier-to-use alternatives. Given the ubiquity of online sales, we are seeing a steep increase in companies conducting usability tests. Usability tests are great at uncovering problems with the design; discovering opportunities to improve the design, and, learning about user behavior and preference when interacting with the design. There are similarities for market researchers when designing a usability study and f...