Focus Insite

Recruiting the right candidates to participate in market research studies can make or break a study. We’ve posted a lot of blogs over the years that share tips and strategies for market research recruitment , and while we stand by these, our company’s success with recruiting comes down to our stellar team of recruiters and project managers .   Focus Insite wouldn’t be a leading nationwide recruitment agency without our employees. Our job is to identify the best qualified study participants, which gives us a leg up on identifying who would make a great recruiter for our team.  A good recruiter needs to have great communication skills, be organized, enjoy connecting with people, stay calm when things go sideways, and be able to assess when someone is not being honest. We attribute part of our lasting success as a company to our great employees . We always try to promote from within, and we’ve recently promoted a number of employees to new positions. Don’t just take ...

Over the years we’ve written about the importance of insite research for market research recruitment. We’ve gone into a lot of detail about why they’re essential to recruiting and the value of double-screening. Today we’re going to share with you 4 questions that should always be included in your screening guide. Adding these questions to your screening guide helps ensure recruiting the best qualified participants for your study. Question #1 Demographic Questions —No matter what the subject of your research study—from B2B to medical—your screening guide should include basic demographic questions. Not only will this help easily sort for demographic requirements (for instance, a study that is focused on millennials needs to find participants that fall within the general age span for this cohort), it also ensures that you end up with a representative sample for your study. Basic demographic questions about ethnic/cultural/gender-identity, etc. ensures that you end up with a...