Focus Insite

Market research studies are effective ways to help B2B companies better understand how to market their services and products to business owners and decision makers. With all the turmoil in global markets and the disruption of supply chains, we’ve seen an uptick in B2B market studies. Our recruiting teams manage a lot of recruiting projects for B2C and B2B studies, and while the two types of studies share many similarities, B2B studies tend to be more challenging to pull off. From recruiting to execution, you’re often working with executives, niche industries, and/or proprietary information, which add layers of complexity from beginning to end. Focus group recruitment agency can help identify touch points for B2B companies and provide insights about their clients purchase decision-making process. B2B studies can also help companies determine the cost-per-acquisition of a client and how best to market their offering. B2B Market Research Benefits : When B2B companies invest i...

Market research recruiting is one of the key pillars to a successful market research study. If you’re thinking that it is just an administrative task that can be left to the last minute, think again! Recruiting is just as important as the client, the participants, and the moderator. We’ve fielded lots of frantic calls from businesses over the years after they realized that recruiting qualified participants was not as easy as they thought. Market research studies are more than asking questions. There are four pillars to any successful market research study: The client, the moderator, the participants, and the research recruitment agency . The Client There would be no market research study without a client to commission a study. Companies and brands looking to better understand what drives consumer behavior, or seeking more information before investing in branding and messaging; pricing; and UX design will often invest in a qualitative study. The Moderator The moderator...

By now we are all familiar with the gig economy. Whether your side hustle includes driving for Lyft or offering your skills on Taskrabbit, there are nearly limitless options for earning extra cash. One way that people can participate in the gig economy is by participating in qualitative market studies. While most offers to participate in a survey or focus group are legit, there are also lots of scams, so it’s important to know how to tell the difference. Participating in a qualitative study can be a great way to earn money, and market research recruiting agencies are always looking for qualified participants for qualitative studies, such as focus groups or in-depth interviews. One of the quickest and easiest ways to be considered for a study is to join a panel and include your name for upcoming studies. When deciding if a recruiting agency is legit, here are three things to look for: 1.) Respondent Bill of Rights —one of the first questions you should ask before adding y...

At its most basic, a focus group screening guide highlights demographic and psychographic characteristics of the people you want to recruit for your focus group. Screeners are essential tools for recruiters to find and select people to participate in your qualitative research scholarly articles . Typically, the moderator writes the screener and sends it to the recruiter, although it isn’t uncommon for moderators and recruiters to develop a screening guide together, especially for specialized studies, such as B2B or healthcare. 1. Screening guides help sort qualified and unqualified respondents, and given the number of ‘professional respondents’, market research recruitment agencies often double-screen, just to make sure all participants are genuinely qualified to take part in the study. Screener Criteria for B2B, Consumers, and Experts Screening guides include questions about demographic and psychographic criteria, as well as product or industry experience and knowledge. Le...