Focus Insite

Our specialty is marketing recruitment consultants . Every day we work alongside researchers and moderators to perfect screening guides and find the most qualified and best-suited participants for qualitative and quantitative studies. Market studies are great ways and learning more about consumer behavior, attitudes, values, and influence. Many companies hire researchers to do phone surveys to get a pulse on customer satisfaction. Recently, one of our team members was called by an independent-research company to participate in such a survey. She jumped at the opportunity. Not only is it fun to sit on the other side of the fence, it’s also a great way to see how various companies conduct surveys, and how they word the questions. Our team member was alarmed at how poorly the survey was worded, and what’s worse, is the multiple-choice options were limited. She knew that her answer options were in no way reflective of her experience with the company that was commissioning ...

Our amazing team at Focus Insite does a lot of recruiting for focus groups. Over the years, we’ve recruited thousands of participants for all sorts of qualitative and quantitative studies, but focus-group recruiting remains popular for our clients. The reason being that focus groups are great at uncovering depth and context for consumers’ opinions, behaviors, actions, and thoughts–especially when it comes to purchasing decisions! As with any qualitative research consultant , finding the most qualified participants is paramount, but equally important is having an experienced moderator leading the focus group or in-depth interview. If you’ve ever participated in a phone survey or focus group that was led by a robotic moderator, you know how awkward these conversations can be. If a moderator is just ‘going through the motions’ and asking questions without follow-up, then a lot of important insights are being missed. There are so many important facets to a successful qualita...

When it comes time to test a product, idea, or concept, companies will often hire a market research firm to conduct a qualitative market research study. qualitative research scholarly articles are effective in helping companies better understand what motivates consumers and how they might be affected by affinity groups.   There are a number of qualitative methodologies that researchers can use, but focus groups and in-depth interviews remain popular options. With proper training a moderator can tease out the “how” and “why” behind decision-making processes. As with any qualitative study, recruiting qualified participants based on demographic or psychographic criteria is always important! If the budget allows, researchers may include both focus groups and in-depth interviews in the study. There are many similarities in what you can accomplish with focus groups and in-depth interviews, but there are differences. Let’s take a look at how the two qualitative methodologies...