Focus Insite

We’ve written plenty about how the quality of your qualitative research companies outcome is directly related to the quality of recruiting candidates to participate in market research studies. Quite simply, good study participants equals good study outcomes. If you’re wondering what separates a good research participant from a bad one, read on! We’ll cover three warning signs of a bad study participant.     Warning #1: Different answers to differently worded questions Screening guides are useful tools for recruiters to identify who qualifies to participate in a study. Some of the questions will cover demographic or psychographic questions, in addition to screening for familiarity or experience with a product or service. One way that recruiters can identify when someone would not make a good participant is the person provides different answers to differently worded questions. Structuring a screening guide to include differently worded questions is a good way to c...

There are a number of DIY survey options that users can access, making it easy to create paid online surveys legit and questionnaires. There is no doubt that these tools are helpful and can provide meaningful insights, but they are no substitution for in-depth market research studies.   One of main reasons why you can’t substitute DIY surveys for a properly designed market research study is because of wording. It takes a lot of skill to write up survey questions that don’t inadvertently lead respondents to the answer you want. If you’re taking a quick ‘pulse survey’ or wanting users to rate their experience, these DIY tools are fine. The pitfall is using poorly worded surveys to guide strategic decision-making. Organizations must proceed with caution thinking that information captured through DIY surveys can replace properly designed surveys or other quantitative or qualitative methodologies. Below are three common pitfalls of DIY surveys: Lack of Expertise— Writin...

Sometimes our clients ask us if they should host focus groups or qualitative studies at their office. Our response is always, “You’ll get better, unbiased results if you host a market research study in a neutral location.” Even if your study is focused on branding, and participants are recruited knowing the brand or topic of this study, it pays to host the study off-site so as not to inadvertently bias the outcomes. When recruits are hosted on-site, it’s hard to avoid ‘brand creep’. They’ll be less likely to offer an answer or response that they deem negative to the brand. If respondents are self-censoring, you will not end up with useful information to inform strategy, marketing, branding, or design. In other words, there would be no point in the study if the results are biased. For our clients located in the West Chester, Pennsylvania area, we can arrange to host your study in a facility that is designed specifically for qualitative research scholarly articles . Even be...