Focus Insite

Market research recruitment is one of the most important facets of research studies. If you’re not including the right people in your study, it doesn’t matter how good your questions are. The United States is a diverse country with ethnic populations increasing and diversifying, and yet many market research studies often aren’t reflective or inclusive of the many ethnic and cultural communities that make up North America. To get a comprehensive picture of the North American market, it’s important that companies recruit a diverse sampling of study participants. Below are four tips for ensuring you’re recruiting the right participants for your market research study. Know your Audience Before you can begin recruiting, you need to first identify who you want to hear from. Your target audience will vary according to the objective of your study. For instance, are you seeking insights from all possible customers, or do you need feedback from a very specific market segment? The m...

With the holidays just around the corner, you may be looking for easy opportunities to earn some extra cash. Good News! Participating in nationwide recruitment services is a legit way to get paid for your participation. There are a number of types of market research studies, from focus groups to surveys. No matter what type of study, researchers and recruiters are constantly looking to find the most qualified participants, with the help of marketing recruitment consultants . While market research cannot happen without participants recruited from specific demographic or psychographic profiles, there remain a number of responsibilities, borne by the participant, in order to take part in a market research study. If you’re serious about getting selected and participating in market research studies, we’ll walk you through your responsibilities. Honesty The saying, ‘honesty is always the best policy’ is particularly pertinent when it comes to market research studies. Before kno...

To make sure your qualitative market research study gets off on the right foot, you’ll want to partner with a  qualitative research consultant  that is focused on your needs and has a proven recruiting track record. Focus Insite has recruited for all sorts of and types of market research studies, and the common denominator between them all is being in alignment with our clients and putting their recruiting needs front and center! We’ve learned a thing or two over the years, and we thought we’d share some tips with you so that you can get the most from your  market research recruitment. The Courtship : Selecting a recruiting firm is a lot like speed dating. Ideally, you’ll expose yourself to a number of options and select the agency that you feel most aligned with. Deciding on which recruiting firm to go with is like deciding to go on a second date. Before you make that leap you want to make sure you share the same goals, values, and connection. Your recruiter will quickly...