Focus Insite

Qualitative recruiting is the beating heart of a market research study. The quality of recruits can make or break a qualitative study, and it’s crucial for nationwide qualitative research firms to find participants that best match a company’s targeted customer. Qualitative studies differ from quantitative studies in that they’re designed to look for specific ideas, perceptions, motivations, and trends from a select group of customers. Quantitative studies, on the other hand, cover broad segments of a market to discover statistical correlations. Recruiting for a qualitative study dovetails with a company’s market segmentation strategy, where customers are segmented by type. Market segmentation is helpful to marketing teams so they can create outreach and messaging campaigns that are relevant to each market segment. Being accurate with qualitative recruiting has ripple effects beyond the commissioned study, it also informs marketing and strategy teams. The success of a pr...

Any company looking to position its brand and increase profitability, especially as consumers’ shopping habits are being altered due to Covid-19, needs to look for ways to reconnect with its customer base. While it’s always important for companies to maintain a connection with its customers, it matters now more than ever. Insite research studies are one of the sure-fire ways to interpret changing trends and gain insights into changing consumer opinions and behaviours. The recent headlines showing how Amazon overtook Walmart, in terms of dollars of merchandise sold, illustrates how dramatically consumer shopping behaviours have changed. Given the tectonic shifts in how people are shopping and working, if companies want to remain relevant, they need to be able to communicate and connect with their customers. Some companies might think that given the ever-changing requirements for physical distancing and masking that now is not a good time to commission a market research s...

Prior to companies launching a new service, product, or feature, they’ll often hire a market research firm to conduct a qualitative study to ensure product-market fit. Qualitative research is a proven way to gain insights about consumer perceptions, opinions, and purchasing motivations. Without qualitative research, companies make a lot of assumptions about consumers, and such assumptions can be costly to a brand if they’re off target. Most established companies, whether nationwide recruitment services related, understand the value and importance of qualitative market research. Qualitative studies are the quickest and surest way to explore the ‘how’ and ‘why’ of consumer behaviour. Many companies have enough data to understand demographic profiles of their customers, but qualitative research helps get to the psychographic underpinnings of why certain segments are their customers. Given the importance of qualitative market research to organizations, market researchers are...

Market research firms are frequently hired to create nationwide recruitment services and help companies with market segmentation to better understand their customers. Market segmentation helps identify groups of consumers in more nuanced ways so that companies can customize branding efforts that are relevant and attractive to the group. Marketing recruitment consultants helps brands minimize risk by understanding which products have the highest chances of gaining market share within market subsets. Recruiting for customer journey mapping studies, or market segmentation studies can be a bit circular. If the client isn’t clear on market segmentation for its product or service, it’s hard to know, beyond generalities, who to recruit to participate in a study. Market Segmentation is more than demographics or geography If the focus of a market research study is to learn more about customers, and what compels them to choose one brand or product over another, then the study might...