Focus Insite

Paid medical surveys to our weekly blog posts know that we’ve written a lot about how market research recruiting is the key to successful market research study outcomes. It may surprise you to learn that another important component of market research studies is transcription services. While ‘transcription’ sounds boring, it’s the workhorse of data-intensive studies, and shouldn’t be discounted. Even smaller research studies produce copious amounts of data, and without an easy way to organize and cross-reference, it’s impossible to decipher the patterns that emerge from a study. We’ll share with you three ways that Focus Insite’s nationwide recruitment services improve market research outcomes. We Save You Time and Productivity It doesn’t matter which methodology your market research study uses, from market research recruitment to mobile ethnographies, you’ll be capturing a lot of information and feedback from study participants. Researchers don’t have time to go through ...

When recruiting for market research studies, recruiters often are given demographic profiles of who to recruit. While demographic information is an important starting point, it doesn’t fully capture the nuance of who should ultimately participate in insite research . Demographic profiles help categorize a general population into gender, age, income bracket, ethnicity, marital status, and location. Again, a great starting point, but demographic information alone does not equal who should be included to participate in a study. Before tasking market research recruiting firms to find study participants, think about other details about your customer that would be important to include. Psychographic examples include activities your customers may engage in; personality traits; beliefs or attitudes; and, interests. Thinking about some of the psychographic details when creating a screening guide will give recruiters more opportunity to find the best qualified candidates to fill ...

Taking part in market research studies is a great way to earn extra money, but more than that, it can be fun and rewarding. Many of the people we’ve recruited to insite research have Participating in Market Research Studies told us that they initially agreed to join a study because it seemed like a good side gig, and they were pleasantly surprised at insite research and consulting . Is Participating in Market Research Studies Legit? Some common questions we get from people curious about participating in market research studies, is if it’s legit. We can’t speak for other recruiting firms, but we can say that every study we recruit for is 100% legitimate! One of the reasons clients come to us for all their recruiting needs is that we have a great team of recruiters who find the best, qualified participants. Participants love working with our recruiters because we prepare them for what to expect and pay them promptly. The next most common question people ask is how can they...

Any company looking to position its brand and increase profitability, especially as consumers’ shopping habits are being altered due to Covid-19, needs to look for ways to reconnect with its customer base. While it’s always important for companies to maintain a connection with its customers, it matters now more than ever. Qualitative market research studies and insite research are one of the sure-fire ways to interpret changing trends and gain insights into changing consumer opinions and behaviours. The recent headlines showing how Amazon overtook Walmart, in terms of dollars of merchandise sold, illustrates how dramatically consumer shopping behaviours have changed. Given the tectonic shifts in how people are shopping and working, if companies want to remain relevant, they need to be able to communicate and connect with their customers. Some companies might think that given the ever-changing requirements for physical distancing and masking that now is not a good time t...