Focus Insite

Market research recruitment agencies are the beating heart of any market research study. If recruiting isn’t well thought out and properly managed, it can derail the entire study. Market researchers understand the challenges of recruiting, but when organizations try to manage market research internally, they often underestimate the time and energy required to manage this facet of the study. Market research isn’t just about asking the right questions, it’s about asking the right people. It doesn’t matter if your study is B2B, medical, or consumer-oriented, insite research , recruiting qualified participants is the common denominator. 1. Know Your Audience   Once you decide on the what you want your study to achieve (product testing, concept testing, UX feedback, etc.) the next step is to understand who the target audience is. There are a number of factors to consider such as, does the study aim to gain insights from across an existing customer base, or is the objective...

Over the past 18 months, most people are now accustomed to disruption. Our workplaces have been disrupted; our social lives have been disrupted; our personal lives have been disrupted. On top of all these disruptions, there have also been a number of false starts where things started to open up only to be quickly shut down again. It’s no wonder we’re all a little skeptical of what’s around the corner. The good news is that as more people receive their Covid-19 vaccinations, the more ‘normal’ life begins to feel! For qualitative researchers, this means resuming in-person focus groups. x Even though qualitative researchers did a great job pivoting to online focus groups and implemented a number of virtual methodologies to continue with qualitative studies, nothing fully replaces the rich insights moderators gain by being with participants in person. It seems that as more activities are permitted there are always asterisks tagged on: Groups of 10 can now socialize (*but they...