Focus Insite

 Anyone who has worked on qualitative market research projects knows that reams of data are produced. Qualitative research often includes focus groups and/or in-depth interviews, and these alone can produce up to many hours of recordings. Making sense of all this information, and picking out the patterns and insights, is the essence of qualitative market research.You can also seek advice from qualitative research consultant . Qualitative research can be done for most any topic, from medical and healthcare studies to B2B. No matter what the scope of the study, the objective of market research is to provide the client with a better understanding of what users/consumers think and feel about a product or service; why one product is chosen or preferred over others; how branding, design, and packaging influences purchasing; which branding and marketing messages most resonate; and, i f there is demand for a new product or service. No matter the methodologies chosen for any gi...

The themes of many of our blogs highlight the benefits of partnering with a nationwide recruitment services when designing qualitative and quantitative studies. In addition to getting a dedicated project manager that oversees all aspects of recruiting, scheduling, and incentive payments, working with a recruitment agency should also bring added value to future projects. Focus Insite does this by conducting quarterly business reviews for all existing clients we serve and we are expert as qualitative research consultant . While many B2B businesses conduct business reviews, they can sometimes seem like teams are just ‘going through the motions.’ Our founder, Jim Jacobs, wanted our quarterly reviews to be meaningful and helpful to our clients and recruiting teams. We review strategies, trends, and continuously collect data so that adjustments and improvements can be made for any future recruiting project. Here’s how Focus Insite stands out when it comes to quarterly business r...

  There is no doubt that the pandemic has disrupted our lives. From work to play, we’ve all had to made adjustments. It’s been nearly a year since COVID-19 restrictions came into effect, and while most of us long for a return to pre-COVID routines, there have been some silver linings, especially as it pertains to market research recruitment . We’ve written a number of blogs that detail some of the changes to the market research industry due to COVID, from exploring various online qualitative market research platforms to market research recruitment agencies . For market research recruiting firms , the pandemic has made our jobs somewhat easier. Why? With most qualitative research being conducted online, recruiters aren’t limited by geography or commuting constraints. For many market research studies, researchers have more selection of available and qualified participants, which directly influences the study outcomes. As any market researcher will tell you, it always co...