Focus Insite

  Quarterly business reviews are a standard practice that should not be underestimated. The impact of such practices reaches beyond the content reviewed during the process. Why should you care so much about a business’s serious approach to quarterly business reviews? A business’s ability to deliver results is dependent on acquired knowledge, especially through personal experience. By reviewing strategies, trends, and collected data routinely, adjustments can be made to improve existing standings. To complete successful quarterly business reviews, you must have a well-rounded approach to the common denominator of any market insite research business - the client. The purpose of quarterly business reviews is to ensure the goals and strengths of a business are aligned with a favorable outcome for clients. Bringing to the table a conversation about the who’s what’s, why’s, and how’s is a staple practice that should be approached with a confident and progressive mindset. ...

Like any industry,  insite research  has evolved over the years. How market research is conducted today looks quite different than it did 100 years ago. Even though market researchers use techniques today that weren’t available even 20 years ago, the foundations of market research remain the same: getting a deeper understanding of peoples’ needs, wants, and beliefs. This blog is the first in a two-part series that looks at how market research has evolved over the past 100 years. There is no doubt that market research has benefited from technology. Data collection used to be a laborious and slow undertaking, taking weeks to collect. Nowadays, researchers can gather more data within hours. Technology also allows market research recruiting teams to access a more culturally, ethnically, and geographically diverse group of people to participate in studies. A Brief Timeline of Market Research from the 1920s-1960s 1920s: Market research as we know it today can be credited to Daniel S...

Market research recruiting seems simple enough: find people who can answer questions and share insights about a product or brand. How hard could it be? Similar to watching professional athletes make their sports look effortless, market research recruiting is no different. While recruitment may seem easy, there is a lot of work and coordination that goes on behind the scenes. It’s been a while since we last covered the topic of the pitfalls of DIY recruiting, so we figured it’s time to revisit the topic, especially as businesses and organizations are ramping up to complete market research studies. DIY Hazard #1: Shifting timelines It’s rare for  market research recruitment  studies to stay true to the original schedule set forth. Experienced research consultants know that creating the initial schedule is more of a guide, and is likely to be modified many times before completion. Delays can be caused by any number of reasons. Sometimes a product or device to be tested doesn’t sh...