Focus Insite

Anyone who works in market research, and its related fields ( market research recruitment ), understands the value of conducting market research studies. What may seem so obvious to us, isn’t necessarily understood by those who haven’t benefited by market research. In today’s blog we’ll highlight five benefits of conducting a market research study. Keep in mind that sometimes there are very specific reasons to conduct market research, such as: testing UX design; product testing; brand identity; and testing start-up ideas. Even if your market research study has a very specific scope, you’ll end up learning a lot more about your product or idea and customers. Of course there are more than five benefits to  market research recruitment agencies , but for brevity, we’ll focus on some of the main ones. 1.) Identify Business Opportunities Market research studies reveal who your target customers are and how you can reach them. Armed with this information, your teams can explore ways to exp...

We’ve written a lot of blogs that discuss how important screening guides are for  market research recruitment . The same applies when recruiting for B2B studies. Before we dive into how you can improve B2B screening guides, let’s first review the basics of what a screening guide does for the recruiter. At their most basic, screening guides ensure that the individual you’re talking to meets specific eligibility criteria. Depending on the scope of the study will determine who is and isn’t eligible to participate in a study. Once you’ve gone through this first filter, the next portion of a screening guide helps ensure that you are recruiting a mix of individuals that are representative of demographic you’re wanting to include in the study. Some qualitative market studies are very niche, or specialized, and it’s sometimes necessary to do a double screening. When creating a screening guide for a B2B market research study, here are additional considerations. ·  Don’t use broad categ...

Sometimes cliches or soundbites take on a life of their own. Take for instance the well-known line, “If you build it, they will come.” Most people know this line from the movie  Field of Dreams,  and use it to justify building something before there is an audience or known group that actually wants what you’re building. This quote has morphed from the original line from the movie which was “If you build it,  he  will come.” It almost doesn’t matter what the original quote was because the idea behind it has become such a familiar phrase throughout our culture.While this quote sounds great and inspirational, when it comes to  market research recruiting firms , it couldn’t be more wrong. We have numerous examples of organizations calling us to help them recruit people to fill out a survey. In most of these cases the organizations thought that all they had to do was create a survey and post it to their website or social networks and, bam, people would feel compelled...

To people who don’t work in  market research recruiting firms , it may seem that recruiting participants for a qualitative market research study is nothing more than an administrative task. We’ve seen time and again companies that tried to manage a market research study internally, only to discover how hard it is. We won’t name names, but we’ve been called in a panic by lots of different companies to bail out their internal recruiting efforts once they realized that they were in over their heads. What many don’t realize is that market research recruitment isn’t just about getting people to participate in a research study, it’s about aligning the various stakeholders and participants. Let’s explore the four stakeholders in successful market research outcomes: The Client Market research studies don’t happen, ‘just because.’ Behind every study is a client that has decided that gaining more insights from consumers will inform strategic and marketing decisions. Knowing what the objectiv...