Focus Insite

  COVID-19 has caused a lot of disruptions to the workplace, and market research is no exception. In past blogs, we’ve talked about some of the ways that  market research recruitment agencies  are adapting due to COVID-19. Given the ongoing physical distancing restrictions in place, market research is mostly conducted using virtual platforms. While these virtual platforms have been in use for years, since the start of the pandemic they’ve really come into their own. Even when our routines return to pre-pandemic levels, we expect that many researchers will continue to use online qualitative market research platforms at higher rates than before the pandemic. Given some of the overlap that some of the online platforms share, we thought it would be helpful to provide some clarity about the differentiators between them . Four of the more popular and frequently used online qualitative market research platforms in use include: Online (virtual) focus groups; Mobile ethnography an...

Over the past few years there has been a significant increase in the number of medical research studies being commissioned. The focus of these studies varies widely from voice-of-the-patient to pharmaceutical positioning and branding. Successfully recruiting for such studies can be a challenge. Keeping up with medical abbreviations, consumer privacy issues, HIPPAA regulations, and other restrictions are just some of the reasons why it’s important to choose a recruiting firm that has a dedicated team of healthcare study recruiters. What Makes A Good Healthcare Recruiter? Healthcare recruiting teams spend more time building relationships with medical offices; doctors and nurses; and patient groups. Such relationships are key to successfully recruiting for healthcare studies. We’ve had market research firms contact us in a panic when they realize that recruiting for medical and healthcare studies are way more challenging than recruiting for general studies. Our healthcare recruiting teams...