Focus Insite

A lot needs to go right with insite research   and qualitative market research studies if they are to be successful. You know your research has succeeded when your discoveries unveil: A better understanding of some of the underlying motivations and reasons behind purchasing decisions Insights into stumbling blocks for consumers Widespread trends in reasoning and opinion, usually discovered by conducting focus groups or in-depth interviews. The one area where market research can go off the rails, or blow budgets, is recruiting participants for studies. Qualitative research consultants develop relationships with nationwide recruitment agencies knowing that outsourcing this crucial element of market research helps ensure success. In addition to recruiting qualified participants, market research recruiting firms project manage all aspects of recruitment, which frees up valuable time and energy for the researcher. Here are three proven approaches for recruitment e...

The COVID-19 pandemic has wreaked havoc across the globe, especially when it comes to employment. Unemployment claims have been at record highs across the United States, and it is unclear which businesses will make it through, and which will be shuttered. Many people who have found themselves unemployed, or under-employed, have been searching for other ways to earn money. There has been an uptick in people searching for ‘legitimate surveys for cash’ or ‘paid online surveys legit’. The good news, is participating in market research studies is a legit way to earn money! Qualitative market consultants remain busy conducting many market research studies, as well as market research studies related to COVID-19. Recruiting participants for paid medical surveys, and COVID-19 related studies, is at an all time high. While not every interested person will qualify to participate, due to robust screening guides, there are plenty of studies currently underway, and nationwi...

Qualitative Market research studies don’t amount to much if those recruited to participate in surveys, in-depth interviews, paid medical surveys , or focus groups aren’t properly screened. Recruiting qualified study participants who can bring insight to the subject matter being explored is a crucial component of market research and is not something to be taken lightly. If this critical step of market research is done poorly, then it’s not worth the money, time, and effort to complete the research project. When recruiting is poorly executed it can spell disaster, as the opportunity to capture qualified participants who are capable of fully participating in a study is missed. Market research recruitment needs to be given as much priority as any other component in market research studies by market research recruiting firms . Unfortunately, many B2B market research studies are poorly executed and aren’t uncommon. There are a number of reasons for this. Sometimes B2B t...

There is little doubt that COVID-19 has upended and disrupted everyone’s routines. Similar to other pandemics, it’s a race to figure out the details of the virus so that proper procedures and medical responses can be created. You might be wondering how qualitative and quantitative market research comes into play with the pandemic. Simply, the medical establishment will be conducting many quantitative and qualitative studies and insite research to learn more about the virus. While these studies may differ from standard market research studies, when it comes to recruiting participants for COVID-19 studies, the same rules apply. Many medical studies require control groups, so nationwide recruiting firms will be given very specific screeners. There is still much to learn about COVID-19 within populations, and we’re anticipating many studies that will be looking for people who have contacted the virus and recovered, as well as those who have not been exposed to COVI...