Focus Insite

Nationwide recruitment agency have a number of methods for recruiting that extend beyond databases. As qualitative market research studies become increasingly targeted and niche, so do the requirements for recruiting. Some nationwide qualitative research firms have internal recruiting departments, while others build partnerships with market research recruitment agencies . It doesn’t matter if recruitment is handled internally or outsourced to a recruiting firm, as the same strategies apply. The simple fact is that without qualified and vetted research participants, it’s impossible to conduct quality market research. Seasoned recruiters get creative when it comes to finding participants for studies, especially when needing to meet very specific requirements of eligibility. Here are five ‘outside the box’ ways that recruiters work to connect with potential recruits. 1. Expand the network: Since most market research recruiting firms keep databases, the fir...

We’ve been asked by companies who have market research studies in the pipeline if they should continue their studies given the concerns of the COVID-19 virus, especially if focus groups were planned. While we applaud companies being concerned with the spread of this virus, there is no reason to postpone or cancel market research projects. There are a number of steps or alternative methodologies companies can take that help protect study participants and qualitative research consultant . Online Focus Groups If the study was originally designed to include focus groups, it is easy to convert from an in-person group, to an online focus group. Moderators can easily host a virtual focus group using Zoom, Skype, or other video platforms. While you won’t get the same type of feedback or interplay between participants, a good moderator can still keep the focus group on track. More skill is required to gain deeper insights from a virtual platform, but it isn’t impossible. Most nationwi...

When companies decide to conduct market research, they sometimes forego hiring a nationwide qualitative research firms , and instead try and manage the study internally. On numerous occasions, we’ve been asked how many additional participants should be recruited for a study. While each study is different, depending on the research methodology used, there is a commonality that all market research shares: you will always need a buffer when it comes to recruiting. We’ve had some pushback to this advice, as it can increase the costs of the project, but it’s rare to have a study where all the recruits required are able to see his/her commitment through. It’s much easier to replace a few study participants if you have a few extras ‘waiting in the wings.’ How many Extra Recruits do I need for Focus Groups? Most focus group recruitment agency is small to begin with. The ideal number for focus groups is between 6-7 participants. If fewer than this number show up for the ...