Focus Insite

Qualitative research consultants rely on a number of methodologies when conducting Insite research . Each study differs in subject and scope, but researchers are always seeking to engage with participants who can offer deeper insights. Research consultants often design studies that employ a variety of methodologies, from in-depth interviews to paid medical surveys . When choosing to include focus groups in a study, not only is it imperative to recruit the most appropriate and qualified participants, but also the right amount. Focus group moderators seek the optimum number of participants to ensure that there is enough time for each participant to contribute. Ideally, a focus group should be between six or seven people. Any more than this and conversations become redundant, or there isn’t ample time for each participant to speak up. Any less than six, and participants become more self-conscious and are less likely to speak as openly. As with most market research s...

When companies are in the process of launching a new service or product, they often hire nationwide qualitative research firms to conduct research to examine the perceptions, thinking, and decision-making processes of participants. There are many types of methodologies used in qualitative research, from focus group recruitment agency to in-depth interviews, and online bulletin board to mobile tracking. Qualitative research consultants often rely on an assortment of methodologies when exploring “why” and “how” a consumer thinks or behaves a particular way. Whichever methodology is used for qualitative research, the most important factor is the quality of study participants recruited. Most market research firms know that recruiting is time-intensive and a costly component of the project, and frequently outsource this crucial task to a  market research recruitment agencies . Experienced market research recruitment firms keep well-organized databases from w...

Nationwide qualitative research firms are often hired to conduct market research for the healthcare industry. Healthcare is a big umbrella and qualitative research consultants can be tasked with anything from studying people with specific health conditions to medical professional’s experience with Health Information Exchange (HIE) Systems. Recruiting can be especially challenging when conducting market research for the healthcare industry, which is why many research firms partner with a nationwide recruitment agency to manage the recruitment. Market research recruiting firms provide good value to market research because professional recruiters are experienced with outreach, screening, and management. These skills are especially appreciated by qualitative research consultants when it comes to healthcare or medical studies. Here are three reasons why hiring a participant recruitment agency for a market research healthcare study is important: 1. Familiarity —When...

Over the past few weeks, we’ve published a blog series focused on Expert Networks. Our first blog explained the basics of expert networks, our second blog focused on how expert networks can benefit market research, and this week’s blog will explain how to connect with expert networks. As discussed in the previous blogs, as market research becomes more demanding, connecting to expert networks can be the difference between mediocre research summaries and outstanding research summaries. If you do an online search for expert networks, you’ll quickly find links to some of the bigger names and companies that professionally manage expert networks. For those working in market research, the costs may be prohibitive to consider using an expert from one of the larger expert network companies. The good news is that many market research recruiting firms have a less formalized, but no less effective, database of experts that can be called upon when conducting market research ...