Focus Insite

Want to know a secret of nationwide qualitative research firms? Focus Groups. Even with new methodologies available to qualitative research consultants, focus groups remain a reliable methodology and continue to be frequently used to inform advertising campaigns, product design, UX design, and corporate strategy. While some of the newer, hi-tech options for research are becoming more common, such as mobile ethnographies and biometric tracking, the lo-tech option of focus groups remains just as effective and popular. Let’s explore three reasons why focus groups continue to be commonly used and relevant to qualitative market research. Reason #1: So Many Choices With so many choices in what is available and how to purchase (on-line, in-store, social media, etc.), consumers feel bombarded. This overload of choice sometimes means that consumers behave in unpredictable ways. Companies continue to invest a lot of time, money, and resources in new technologies, products,...

Qualitative market research is impossible to do without the participation of people. When designing studies, qualitative research consultant design screening parameters to ensure that study candidates match the criteria of the study. The quality of market research studies depends on selecting participants who are already users of a product/service/or technology, OR meet the persona types identified for a project. Depending on the type of research will influence who participants are recruited for the study. Market research recruiting firms often keep databases of names and contact information of people who would like to be considered to participate in market research studies. It’s helpful to nationwide recruitment agencies to tap into such databases for more general types of studies. Market research recruiting firms manage their databases according to demographic and geographic breakdown, making it fairly quick and easy to find candidates for studies. Some nationwide ...

It’s no secret that many market research companies outsource screening and recruitment for in-depth interviews and focus groups to market research recruiting firms. But not all nationwide recruitment agencies are created equal, and before signing a contract with one, here are five things to consider. Communication Recruitment is a crucial component of market research, and you want to select a nationwide recruitment agency that can demonstrate easy and timely communication. Many studies have tight deadlines, so ask what a typical turn-around is for screening and recruiting participants for the type of study you’re conducting. Ask for references from past clients to get a sense of how the recruitment firm communicated throughout the project. Did they receive daily updates? Was the recruiting agency proactive with its communication, or did the qualitative research consultant have to initiate communication? Some of the many benefits of outsourcing recruiting is ...