Focus Insite

Qualitative market research relies heavily on focus groups and in-depth interviews. Even in today’s tech-driven world, qualitative research consultants will tell you that the quality of information obtained through focus-groups or interviews is hard to beat. While the methodology matters, what’s equally important is the quality of the research subject who are recruited to participate in market research studies.  Participants in studies are carefully selected so that the concept or product being studied can be tested on populations who would likely use, consider, engage, or have influence over the product or concept. Delivering market research that is relevant and meaningful to companies relies on recruiting the right people to participate in studies. Few companies will launch a new product or concept without first testing it on its target audience. Because recruitment is such an important component of market research, many qualitative research firms will hire  market r...

When it comes to market research, there are times you may want to do it yourself and times when you might want to outsource. In some cases, market insite research can take a lot of time away from you doing your core business. This is especially true if you have a very small business without a huge marketing department. Should You Outsource? To determine if you should outsource, consider these questions. * Do You Have the Time? – If it’s just you, chances are you simply do not have the time to both earn money and conduct market research. If you’re in the start-up stage and haven’t started taking on clients, then you’ll need to determine if you have the time to really do it. With Focus Insite, you’ll get a dedicated project manager who can give your market research the time and attention it deserves. * What Is Your Budget? – Can you come up with the budget to pay someone to conduct market research for you? The cost will vary depending on whether you hire a ma...

When you’re conducting market and insite research , it’s important to be aware of what you’re looking at and looking for. The more you’re ready in advance before you start your research, the more likely it is that your research will be accurate. * Define Your Problem – When you start conducting market research, you need to first define the problem and identify the objective of the research that you’re trying to accomplish. Knowing these things in advance will be helpful. * Design the Project First – Think about all the questions you may have and how you’ll get the answers. Some you’ll be able to get via primary research, others via secondary research. Will you use a focus group, a survey or something else? *Consider a Using Qualitative Market Research Firm – While it can be tempting to keep all of your work “ in-house,” it is important to look into getting outside help for your research needs. Market research recruiting firms usually have extensive experience...

Before you even start with market research it’s important to understand the difference between quantitative and qualitative results. Definitions: Quantitative - This type of insite research is used to gather numerical data and statistics so that you can put a number with the attitudes, opinions, behaviors and other variables that you define from your sample population. This data is measurable and can be used to find patterns and formulate facts. To gather this type of information you’ll use surveys, face-to-face and telephone interviews, long-term studies, polls and more. Qualitative - This type of research is used to get an understanding of the reasons something is as it is. Not only that, you’ll want to understand your audience’s opinions and motivations for feeling how they feel, and qualitative results will do that for you. The insights you get with qualitative research of Focus Insite, the nationwide recruitment agency , will show you how your audience is...