Focus Insite

If you want to succeed as a business, you need to understand the importance of conducting market research and gathering primary source data. The difference between primary and secondary research is that you get primary information directly from your audience, and you get secondary information from other people who have surveyed an audience or conducted some type of research. What Is Primary Data? This is data that you’ve collected on your own without relying on someone else to collect it. You basically go directly to the source for the information. Collect it and gather it on your own. In this way you can organize the data in the best way for your business. Ways to Collect Your Own Data The very best ways to collect your own data is to conduct surveys, do interviews, host focus groups, and send out questionnaires. Before you start, learn all that you can about your audience so you are sure that you’re collecting the information directly from the right source.

It really cannot be overstated that market research is imperative to the success of your business. Understanding your market will ensure that you are providing the right products and services to your audience - products that they need and want. Plus, that you’re pricing them in the most accurate manner at an amount they are willing to pay.  Without researching your market, you’re just shooting in the dark. With the right type of market research, you’re shining a bright light on your target so you’ll be a lot more likely to be successful. * Helps You Focus on What’s Most Important – When you conduct market research, it will help you focus on what’s most important to your audience and therefore to you. You cannot make assumptions about your market without confirming them by researching the situation. Conducting market and insite research with Focus Insite will help you get a clearer picture of your market’s needs. * Helps You Learn More about Your Audience – You

When you decide to start or improve your business, the best place to begin is doing market research. Market insite research is so important to your success. You need to do it before starting and continuously throughout the lifetime of your business. Here are some of the most common mistakes and how Focus Insite can help you avoid them. Avoiding Primary Research – Knowing the market size, how it’s performing, and other information readily available to you is considered secondary research. And while it is good information, you need to also get information directly from your audience about your business. Focus Insite specializes in finding the right consumers and asking them directly about their thoughts, feelings, and actions to help you make good decisions. Not Researching Your Audience – It’s best to get access to a list of people who are definitely within your target audience. You can do this via list-building exercises, or you can locate your audience in your co

Before a focus group recruitment agency can begin recruiting for a market research focus group or in-depth interview, they need parameters about the type of participant the study requires. There is no point in conducting qualitative market research if you don’t ask the right questions of the right people. Screening for qualified participants is a critical step for market research recruiting firms. You wouldn’t want a study that focused on alcohol preferences to include underage participants. A screening guide developed by a  qualitative research consultant  would include demographic targets that would help avoid recruiting participants that were unsuitable to the study. A screening guide isn’t complicated, but it’s invaluable to recruiters. A screening guide is usually a brief survey that includes characteristics of the people you want to recruit for a focus group or in-depth interview. With a guide in hand the recruiter can ask potential participants the questions in t