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Market research recruiting firms couldn’t be carried out without sampling because it isn’t possible to access every current or future customer. Market researchers rely on a variety of methods and sampling techniques to capture as wide a range as possible the many types of customers a client hopes to get insight into. Don’t confuse sampling with polling, they are two different things. More often than not, sampling is used for market research studies, not polling. Qualitative research consultants work closely with their clients to understand their objectives and will create sampling groups based on this feedback. The quality of the research is largely driven by the quality of the sampling methods which is why it’s best to hire nationwide qualitative research firms, rather than try and do this “in-house”. Knowing which type of sampling technique to use is important so that data aren’t skewed or biased. The two main types of sampling methodologies are probability and ...

If you were to ask a qualitative research consultant what the most challenging part of her job was, you’d likely get an earful about recruiting. Experienced market researchers can design qualitative market research studies in their sleep, but recruiting for such studies is what keeps them up at night. It’s no wonder then, that many researchers rely on market research recruiting firms to help with this crucial component of market research. Industry veterans often outsource recruiting because experience tells them trying to self-manage this component of a qualitative study can drive up costs and divert time and attention away from designing the overall study. By developing relationships with nationwide recruitment agencies, researchers can be assured that they’ll have access to the best qualified participants for a study, and that the recruitment agency will manage the many details of ensuring that participants are screened, prepared, and compensated. As more compani...